Are you struggling to get clients leveraging your social
media? You may be making some of these mistakes that we’re
gonna talk about next on the Entra Fit Podcast.
Do you wanna create, market or scale your online fitness
business? My name is Sean Garner, and here we give Real Fit
pros to tips, tools and strategies they need to succeed online.
Welcome to the Entroit Podcast.
What is up, guys?
Welcome back to the Entroit Podcasts.
If this is your first time listening.
Hey, thanks so much for coming to hang out with us.
This podcast is all about helping the real fitness professional
to create, market or scale their online fitness business.
Now, I just kind of want to give you guys some thoughts to
think about today because as I’m scrolling through social
media, checking in on clients and just seeing the news feed
flooded full of fitness stuff, I now can pretty easily I
who’s actually doing well on social media to get clients
and who’s just kind of going through the motions.
And and what I have noticed is the ones that are successful
are able to answer yes to these two questions.
And these are the two questions.
Number one, would you follow you and number two is would
you buy from you?
Too often I see fitness professionals, especially just trying
to go through the motions posting just to post just because
they feel like they always have to be creating content which
You do have to show up online, but there’s no thought or
intentionality with it, your online content and your content
strategy. We talked about in previous podcast episodes about
the format and kind of how to structure your posts and everything,
how you should be posting and everything, but that’s very
It’s based upon you and more importantly, the community that
you’re trying to build and feel called to serve just because
you see somebody else doing something online and succeeding
or having success.
Or I would say even the appearance of success doesn’t mean
that it’s actually working or that it would work for you
at all because you got to see with social media how you guys
should be thinking about leveraging it is the exact same
way as if you were in your in person facility.
You’re walking the floor at the gym.
You’re teaching a group fitness class.
That is how you show up in this online world is through the
content that you create.
So imagine if you will being a personal trainer, doing a
session or doing a group fitness class and teaching somebody
else’s class or using their programming to work with your
clients. It will kind of work, but it will just feel awkward
and clunky because it’s not you.
It’s not you being fully expressed in what your unique gift,
skills and abilities are.
The exact same thing applies to your content.
I see fitness professionals trying to mimic or copy what
they see other people doing just because it’s trending or
popular. Oh, they got a lot of followers.
So this must be what it takes to get clients.
And that’s not necessarily the case.
There’s a very big difference between getting followers and
And if you are leveraging social media as a business, I always
tell everybody it’s no longer social media.
This is now business media.
This is how you show up online.
Your digital online storefront is now your new brick and
So how you put your signage on the walls, how you greet people
when they first come in?
That happens on social media.
So as you’re creating these things, put your community and
the people that you feel called to serve at the forefront
and think about are you creating the things that would show
your personality, show your unique gifts and abilities and
make people want to follow you?
Because I have often found when I find my clients struggling
to get clients online, and I ask them that question, what
would you follow you?
The answer is almost always will.
Now put some time and effort into the things that you’re
creating. So you become that attractable character, the person
that they’re looking up to, that they want to be like and
they aspired to learn from you because you’ve built that
trust and they’ve got to see your personality.
That’s the what you should be posting.
You should be posting everything.
We talked about that in previous episodes.
As far as the structure on, like, a daily feed post, you
got to be showing up online.
You should be saying, guys, 100% is individualized towards
you and the people that you feel called to serve.
So that’s the first question you got to be able to answer,
right? Is would you follow you?
And if the answer is no, well, if you wouldn’t even follow
yourself, guess what?
That’s probably why you’re struggling to grow your social
Then let’s say you check.
That’s got to be the first one.
If you wouldn’t even follow you, you’re absolutely not going
to buy from you.
But then that’s the second thing.
It’s we check that box like, yes, I really feel like I’m
uniquely expressing myself that it’s extremely clear who
I am and what I’m all about.
I’m able to show my expertise.
I’m building trust and value.
My content is either entertaining, educational or inspirational
to bring these people in.
Well, the next box we got to check is would you buy from
you? Because I’m sure you can think of a lot of people online
that you just casually follow their content online, and they’re
probably in selling something right now, but you’ve never
bought from them.
So there’s a big difference between following somebody and
buying from somebody.
That’s where we take everything we just discussed about and
we take it to another level.
So, yes, we’ve created all of this awesome content that adds
value. It speaks directly to a community.
Then we have to really dive down deep into the niche of that.
And we have to make sure that we’re showing ourselves as
trustworthy that we could actually solve their biggest problem
or pain point.
So the next step within all of that stuff is the customers
have to be able to ask themselves, is this person going to
make my life better?
My problems are they going to solve?
I’ve talked about this before.
Nobody there’s probably somebody out there.
So give me a break.
But nobody’s out there looking for a fitness and nutrition
program. They’re looking for the results that come with those
things. They’re looking for increased energy, increase self
confidence. They’re looking to have improved health markers.
That’s something that they’re wanting and how they get that
the result comes from a good health fitness and coaching
program. So whenever you’re talking about your program, you’ve
done a great job.
You check the box.
Would you follow you?
Yes, because you’re adding content that adds value to those
type of people.
But now are you solving their biggest pain point or biggest
problem? Their biggest pain point and problem is not that
they want to join your coaching program.
The biggest pain point or problem is those different markers,
and it’s going to be different again, based upon the community
that you feel called to serve and that you’re attracted to
and that you’re passionate about working with because there’s
a big difference between helping somebody get tone, between
helping them get shredded jacked fit, increased longevity,
improved health markers.
Each one of those things are going to attract a different
person and looking for people that are looking for a different
problem to be solved.
So as you’re going through your content, guys, I would encourage
you to take a step back and just kind of pause and reflect
and look at yourself.
I personally, it’s easy to get lost in the scroll.
Sometimes whenever I’m doing this for myself and then even
for my clients, I look at it on the desktop because for some
reason, it just takes away the distraction from the phone,
and you can actually just see what it really is.
And look at your feed.
Look at your profile, picture your bio.
If you have those set up, look at your feet and look at your
last night post.
And then click through each one of them and just kind of
look. You can kind of scan over and see on desktop.
I like it, too, so you can just Hover over with your mouse
and you kind of see the engagement that they’re getting.
Look at what’s working.
What are the things that you’re saying in that post?
How’s the post structured and everything?
Because that will kind of give you a good overview as to
what the audience that you’re speaking to is looking for,
what they’re engaging with.
Then after that cross reference that I’m a big numbers guy
you should be also looking at your numbers each and every
week for your business.
Well, okay, I did this post this week, and then I got this
result. As far as people DMing reach out website traffic
and all that stuff, because I will say sometimes those two
numbers don’t correlate the posts that perform the best in
an algorithm and get lots of likes and comments and stuff
like that are not always the ones that drive the most amount
So it’s kind of a ratio because at the end of the day, I
don’t care if something blows up and goes viral.
If it gets me zero leads and clients, I don’t care about
it. What I want is I want something that is the greatest
return of adding value and engagement coupled with new leads,
new traffic to the website and ultimately more clients.
So I like to do this at least in a month.
I review my numbers each week, but at least once a month
when I’m just kind of brainstorming content and the strategy
throughout that next month, I think is kind of step back
and ask myself those two questions.
Would I be if I was a fitness professional looking for a
fitness business coach?
Would I follow me?
The next thing I would say is okay, if I was looking to join
a coaching program, would I buy from this guy?
And for me, I make it to where I can check yes to each one
of those boxes.
And if I can’t, especially when I was first starting out,
I would look at my stuff like I’m just doing that because
I saw some other coach or consultant or online marketing
expert do that.
That’s not me.
But as I’ve become fully me in expressing myself with who
I am, as you can go to my social media, you can see what
I’m all about.
The F six life.
I’m all about my faith, my family, my fitness, my fun, my
financial goals, and then my friends.
That’s what you see.
If you’re looking for somebody that has those characteristic
traits as a business coach, it’s probably why you’re following
me while you’re listening to the podcast.
And then after that, did you take the next level and join
our coaching program?
Well, for me, I try to make it a no brainer offer to where
you can join our coaching program for just $1, because I
do want to limit all those barriers to entries.
There’s a lot of peop that are out there that are saying
they do this kind of thing.
So I want to make it very, very easy, low barrier entry for
those real fitness professionals that are looking to join,
they can get started for just $1.
So guys, take a step back from your content, see what’s actually
working. Don’t just post a post.
Ask yourself those two questions.
Would you follow you?
And more importantly, would you buy from you once you can
answer yes to both of those questions.
Is is good guys.
Thank you so much for listening.
If this adds value, so you do me a huge favor.
Share this with a fellow fit pro friends so we can help the
real fit pros take back the online fitness space.
Love, you guys have an awesome day and we’ll talk soon.