Every business has problems at different levels.
Whether you're trying to create marketers, scale your business,
we're going to show you how to overcome the blockers you're
Coming up next, do you want to create market or scale your
online fitness business?
My name is Sean Garner, and here we give Real Fit Pros to
tips, tools and strategies they need to eat online.
Welcome to the Entra Fit Podcast.
What is up, guys?
And welcome back to the Entra Fit Pod.
As if this is your first time listening.
Hey, thanks so much for hanging out with us.
We are all about helping the real Fit pros to succeed online.
Now, today, what I want to share with you is kind of you
hear that tagline every episode when we open up, create market
or scale your online fitness business.
And I want to talk to you a little bit about what that means,
because for me, that represents different stages of where
you're at in your business.
But more importantly, with those three stages, I see three
common issues and blockers, and I want to give you three
tips to kind of overcome those different blockers.
So if you guys have been listening to me, anything that I
do at all, listen to, watch the YouTube videos.
Listen some of these podcast episodes.
You realize I have a framework for everything that I do.
I'm a big believer on systems and processes.
I don't make decisions based point, emotion or personal preference.
I use data to drive everything that being said.
My framework for a successful fitness business is three steps.
Community offer systems.
You guys have heard me preach this before.
So number one, you have to build a community.
You do that through content with your in person business.
You build your community by showing up.
It's how you create your culture.
It's how you do everything.
You got to have this community.
Once you have that community, when you put an offer in front
of the that's just thing, you sell them, it could be gym
memberships. It could be personal training group, fitness
online, personal training.
It can be ebooks, whatever the thing is that you're selling.
And then the third thing is you get systems to support all
So you need sales process, you need community outreach, you
need content strategies, you need client fulfillment.
And you've got that three simple framework.
Those three simple steps to build a successful business.
I let you guys know it no.
See, right now it doesn't matter what you sell.
This applies to fitness.
Well, I guess I should say it does.
That framework will work on pretty much any service based
business online and in person.
The framework is a framework as if it's a successful framework.
It doesn't matter what you're trying to do.
It just works.
That being said, with the mission, if you will, of what Entra
Fit does is we say that we help the real fitness professional
to create market and scale their online fitness business.
So breaking all that stuff down to me, the real fitness professional.
I've said this before.
You're not the Instagram want to be person like you're a
true fitness professional.
This is your calling.
Fitness is your passion.
This is what you want to do for a career.
However, like so many people in fitness, you just have struggled
to really find out how to make it extremely successful for
you. Financially, you're spending tons of hours than a gym
or tons of hours, even online with your business and you're
looking for ways of scales, you can finally earn the money
that you're worth.
More importantly, just have your life back and have the time
freedom that you're really looking for.
With that being said, there's three areas of your business.
These areas are also stages of business.
They create market and scale.
And I look at that as different levels of business.
So let me explain.
So create somebody's looking to create something it means
to make from nothing.
That means we don't have an existing online business.
You've been a trainer for a long time, and you're looking
to add an additional revenue source.
Maybe you're looking to do a hybrid model.
Maybe you're looking to looking to go full in online what
we need to create something.
So we have something that we can market and then scale.
So after you've created it, if you don't have anything where
you start, you need to create something because there's no
point in worrying about doing all the marketing materials
and scaling something if you haven't even at least first
So if you haven't done that, you got to create the business.
If you've already created your online business, well, the
next problem or blocker or a phase of business, I should
say that I see people go into is, how do you market the thing,
right? I've created this online training thing, man, I'm
an awesome trainer.
I started doing things online.
I got a couple of clients.
But, man, I'm not really getting any more leads anymore.
How do I market this thing?
That's the second phase.
And it's also the second thing that we work with clients.
The second goal that they're trying to achieve.
So they've got something or they need something, we create
it, they've got something we market it.
The third one is I think people rush to this step because
it's like a buzzwordy thing, but they don't actually understand
what it means or what it's going to entail.
And the third one is scale to me, scale does not mean grow
scale to me means grow exponentially.
So you can grow something without scaling it.
Because we all understand this personal training business
with in person sessions.
I can grow my personal training business by just taking on
more clients per hour.
So if I'm doing 40 sessions a week, I can grow my business
by adding another ten sessions.
But that's also another 10 hours of my work.
Yes, my business grew, but it didn't scale because I'm going
to hit a cap to me.
Scale would be getting an exponential return of investment
of time or money.
So, for example, how I would scale a business for personal
training is finding ways to make additional revenue that
don't require me has been more time.
That's what I mean by scale.
So when it comes to online, right.
Let's say you've got a business, you've created it and you
found out a marketing system that works for you.
And so you have a decent business.
Well, the third thing is you have to scale it.
How do you get to where you are not the blocker for your
To me, this is the fun part because this is where you've
got proof of concept.
You know, people actually know, like and trust you and they
want to buy your product.
But, man, how do we really just like the fire to this thing
and true scale something.
And this is a fun step, honestly, to work from a business
coaches perspective, because we've got things that we know
work, and it's just finding ways to develop processes and
systems around that.
So with each one of those different phases of business and
the things that we help people do, I see issues and blockers
that's holding fit pros back from finding success.
So what I wanted to do is with each one of those I wanted
You the main blocker, an issue that I see and what you can
do to overcome it, no matter where you're at in your business.
Because I will tell you, this business and entrepreneurship
never gets easy.
This is all a sliding scale.
You're always going to be coming across and coming against
roadblocks. They're just at different levels.
Everybody in from working with brand new startups to multimillion
dollar fitness businesses.
I can tell you this everybody is dealing with the same or
similar problems just scaled up at different levels.
So the brand new creators starting out trying to figure out
how to get their first five clients online is no different,
at least in my mind, from the creator or the online fitness
business that's doing $1 million a year in revenue.
And they're looking at how they can take it to $3 million
and scale that with the resources that they have.
There's still an issue that they have or a block or holding
So here we go.
So the very first thing that we talked about, so depending
on where you're at with your fitness business, let's say
you're you're just starting number one, creating your online
The biggest issue I see with this is the curse of perfectionism.
It is the people that they're like, oh, well, I've got this
thing I've been working on for a long time.
I've got this website coming out.
I've got this world class training system that I really want
to find a way to launch and put it online.
And it's one of those things that the big issue in blocker.
I see is people not wanting to put anything out until it's
I'm going to speak with some tough love here right now, guys,
but most likely, if you are still considering doing online
training or you've had something you've been working on a
long time and you just haven't done it.
You need to punch fear in the face.
If you will, you need to stop making excuses for yourself.
Done is better than perfect, and you need to take action
and just put it out there, because if you haven't done anything
yet, most likely there's always an exception to the rule,
but that probably means you don't have a very large social
media following your distribution, because if you did, by
this point, you would have already monetized it.
So the fact that you're waiting for it to be done in perfect.
You don't have a big enough distribution where that many
people are going to even see it anyway.
So don't worry about trying to make it perfect because you
learned so much by going through the process of developing
a community, creating an offer and building systems around
it. You learned through that process, you are never going
to get it done.
I believe it was.
One of the original founders of LinkedIn said, if you wait
until you are proud of the final iteration of your product,
you waited way too long to launch and go to market.
You should be kind of experimenting as you go with a lot
of this stuff, because this is what separates for me, online
fitness businesses with all other online businesses that
I've seen a at least for the people I work with.
You guys already know what you're doing.
You have proof of concept.
You've gotten results for people before.
If you're a real fitness professional, you've trained somebody
You've gotten them results.
They came to you with a goal.
You help them achieve that goal.
Hey, proof of concept.
The only thing that you're trying to figure out now how to
do is how to grow that community online and get those same
results to transfer in an online platform.
You're a coach.
You're selling coaching.
You don't have to make it perfect.
You're already getting results for people.
Don't worry about your logo.
Don't worry about the colors of the website and stuff like
that, because it does not matter, especially when you're
Guys, whenever you're making several hundred thousand dollars
a year, then we can be fine tuning like font sizes and how
the website flows and stuff like that.
But until then, you're not going to be getting enough traffic
to your website.
Your distribution is not big enough where it doesn't even
matter. The only person that's stopping you and holding you
back from creating this thing is your set.
So just do it.
If you're waiting for somebody like, man, I wonder.
I wonder, Sean, if I should do online training?
I'm just thinking about it.
Yes, you absolutely should.
Guys, the perfect time to do online training was a couple
of years ago.
The next best time is right now.
So get started.
Stop making excuses and just put something out there.
This is my passion, my call to arms, if you will.
If the real fit pros don't start stepping up and putting
themselves out there and get over their ego and get over
You're gonna lose this industry because there's people with
less experience out there that are winning online solely
for the fact that they're willing to put themselves out there
and share their content, share their story, and put an offer
out there and see if somebody buys it.
He's like, oh, well, Sean, what if I put it out there and
nobody buys it?
They might not buy it, but you don't know unless you take
action because you know you're good at what you do if you're
truly called about it and you're passionate about it.
Man, I very much believe that you're going to adapt.
You're gonna pivot.
You're gonna find ways to serve the people that you're called
to serve one life and you're gonna make it happen.
So I got take a drink it.
You guys drink ice tea.
Where you're from in Oklahoma.
I'm not countable if I'm Oklahoma and everything is ice tea.
Sorry for preaching there.
That's just step one.
Okay, so let's say you've already got some set.
Step one, you didn't have anything you need to create it.
The biggest blocker is you're trying to wait till it's perfect
or you've got everything figured out done is better than
perfect. You're a trainer.
You know how to train people.
Put an offer out there online, saying, I'm looking to add
some clients to my online training business.
I'm just now launching it.
Most likely you're going to be starting with people that
already know you or that are current or past clients or friends
or family members.
Start with them.
Guys, get them in, start training them online.
So you at least have some idea of how this whole thing is
going to work.
Number two, let's say you have an existing business and you're
looking for ways to market or region and bringing a better
content strategy to really try to scale the marketing effort
and grow the business that way.
The big issue that I see with it professional stuck in the
marketing hole and needing help with marketing is they have
What they do is they are in a similar mindset, trapped from
the first stage of people of everything having to be perfect
to where they're making all the decisions for their marketing
based upon personal preference and emotion and just doing
well. This feels right or I really like this.
So I'm going to do this.
I like this platform.
So this is where I'm going to spend my time.
Oh, I like it when my content looks like this.
So that's what I'm going to do.
I like it when the copy says this, and it's all based upon
your personal preference and emotions and your opinion.
What feels right and not off data.
Yes, it's your business.
Yes, you should be proud of it.
But guess what.
If you're not using data to help yourself make decisions,
you're just guessing.
And I'm a big believer on let's use what the market is telling
us at the end of the day, even though it's your business,
this is the service industry, and there's a group of people
that you are called to serve.
So whenever you're doing that with your marketing, you need
to make sure you're on the platform or the places that they
are. You need to be saying the words that attract them and
adding value and solving their biggest problem for them.
So one of the big things that I can see to help fit pros
in this area that are stuck is setting up some type of tracking
metric. Whether that be a simple spreadsheet where you're
tracking performance and everything digging into the analytics
of your social to actually truly link not just what gets
popular on social media, but how that correlates to incoming
leads, which correlates to cells because there's so many
It's not just, oh, I need to do this to grow on social media,
and my business will grow because the things that you can
do to grow on social media are not necessarily all the same
things that you do to grow a business.
The perfect world is you find the balance of the two.
You find out what you need to do to grow on social and what
translates to qualified good leads and customers that are
coming into your business.
But I see too many people whenever they go on this.
They do maybe start looking at data and analytics, but they're
just looking at social media performance metrics and not
how that actually carries over into lead generation and dollars
to their business.
As I'll be honest, care less how many followers likes comments
I get on social media post.
I 100% care how many leads came in, how many clients is that
turn into me?
So that is more people that I know who I'm called to serve
and the more of those people that I get to help, the better
And I feel about what I'm doing.
I'm not doing this for likes and followers.
Guys, I'm doing this to help somebody, a group of people
that I feel called to serve the real fit pros, not for the
likes of the followers.
When we're doing that, that's what we need to do.
The second thing with this, as far as data that we need to
look at is we need to be split testing things.
So a split test is simply running a campaign or a marketing
piece of content and then changing one thing about it and
then seeing how the performance differs.
So that could be taking the same post or style of post and
doing it on a different day of the week, changing the font
on it, putting the call to action at the top of the copy
versus the bottom of the copy.
And whenever you're split testing.
Guys, you don't want to make a bunch of changes because you're
not testing the same thing against the same thing.
You want to just split test one thing at a time.
This is really, really easy to do in, like, email marketing,
headlines, headlines for websites, text messages and stuff
It's a little bit more nuanced on social media post.
But the point is, guys, whenever you're struggling with marketing,
most likely it's because whenever I ask people what they
do for a content strategy is, well, whatever I feel is on
brand or just kind of whatever mood I'm in, that's kind of
what I'm posting.
Whenever this is your business.
Guys, it's no longer social media.
It's business media.
So you need to treat it as a business platform, your social
media platforms, your website that becomes part of your digital
storefront. That is the equivalent to your brick and mortar
location. You just don't put your brick and mortar facility
or your brick and mortar training studio or gym and a place
that just kind of feels good to you.
Right now, you look at traffic patterns, you just don't paint
a color that just feels right.
No, guys, you do research, you look at comps, you'll get
other successful facilities, things that they have done,
and you do that.
So that's the big thing that I've seen.
Guys with fitness professionals with the marketing issue
is not tracking anything, making it make decisions based
Guys, that's the big thing.
So number three.
So number one, creating if you're stuck there, boom, punch.
Fear in the face, done is better than perfect.
Just get started, too.
If you're struggling with the marketing, most likely it's
because it is a motion based and it's not data driven decisions
that you're making.
You want to do that for your marketing.
The third thing is scaling.
Guys, the the big issue that is here and is the blocker is
again, that thing between your ears, that head, you're just
overwhelmed and you struggle.
I wouldn't say control freak, but maybe I would.
You're afraid of letting go.
This thing is your baby.
You spent all this time and effort and everything you grinded,
possibly for years to finally get this thing because you've
been creating this thing for a long time, figured out what
marketing works for your business.
But, man, it still feels like it's the same struggles that
you had with your in person business, maybe of just trading
time for dollars.
Like, man, I'm putting so much time into this thing, and
I mean, yeah, it's making money.
But just like, I just feel so overwhelmed.
Well, the big issue with that is what I found with scaling
is there's not any set processes or systems in place.
So the very easiest way to get started with this is just
start documenting and refining everything that you do.
You need to learn how to actually lead and delegate things
and start to build a team and systems around your business.
Because by this point in your business, most people have
been doing everything by themselves.
Maybe they had a spouse or a teammate helping them.
But this is where when you get to this point, we need to
really start looking at how to truly scale a business.
So it's not you only get money for how many hours you put
in, but you're able to exponentially get a return on your
time. The very simple thing, guys, building out processing
systems. I'm not going to lie.
It's not sexy.
I get it.
It's not Instagrammable.
I get it.
And it can be very overwhelming because you don't even know
how to start.
We've done podcast episodes before on how to start building
out systems and processes.
Guys, the very basic thing to start doing is open up a Google
Doc or Word Doc or whatever.
You use notes, app on your phone and start documenting step
by step any common repeatable practice that you do on a regular
basis. So, for example, let's start with something every
Writing a program, you should have a system for writing a
program so other trainers could come in behind you.
And they know exactly how trainer Sean writes a program,
right. For me.
For example, when I write a program, I have certain steps
that I need to do.
So one I need to get health Q amp A from the client.
I need to know their goals, have some type of movement, assess
them, because if I know medical history, I know what we're
trying to do, and I know how they move.
Well, then I have a pretty good idea of what program I can
start working with.
Remember, just like with starting the business done is better
We need to get the client moving and training, and then we
modify and refine regress progress the program over time.
So then after that, I'm going to write them a zero week or
probably the first two weeks are going to be kind of like
a zero week or foundation type of a program just so I can
see how they move, how they respond to the training stimulus
that I put on them.
Then after that, we're going to have some type of coaching
call check in evaluation.
I'm going to see are they able to keep up with the workout
so they'll keep up with the stress.
Are they able to keep up with the time domains, whatever
the program is, then I'm going to write them another two
Then after that, we'll probably do some type of monthly check
in process via whatever tool or medium I'm using for my workout
That is my framework very quickly of how I would possibly
have a system set up for program development.
You have something very similar to lead management.
So what happens?
First of all, what are all your lead sources?
Well, then, once those lead sources come to you, how do you
qualify them after you qualify them?
What's the first step that you give to them?
As far as getting them on a call, getting them to do a trial
week with you, come in, see the gym, whatever it is.
Then after that, what's that follow up process like to remind
them, possibly the day before the day of the event?
What's the follow up process?
After they come in and experience the class, try to online
work out with you or done a free trial or done your sales
call. All of this stuff needs to be documented and you just
start typing out how you currently do it again.
Done is better than perfect.
And you're not going to write the world's best lead management
sales system, client fulfillment onboarding, all that stuff.
You're not going to do it right the first time.
But what's important is you start documenting how you do
it now and then the next one that you do, you follow that
same checklist you're like, oh, I forgot to add in this step
or who I did it this time.
That didn't work.
Let's make a little note there.
And then that way, if you're doing that several times, maybe
it worked on one client.
But man, the last five I did this one, man, they're not able
to understand how to sign into their app or something like
that. Man, that's a step.
I need to adjust and refine all these processes eventually,
guys, after you get several clients going through, whether
it be content creation, you find out what type of content
you need to create to get clients, you find out what system
works really well so you can turn out programs really quick.
What system works out really well for client fulfillment
for lead followup, you start building these systems, then
that becomes a solidified system in your business and you
stick to it every single time.
Reason being guys, is the more systems you have in place,
then that's where you can truly start to scale, because you
can start to delegate processes because you've proven this
Now you just have to teach somebody how to do that process
in order for them to carry the tool for you so they can take
some of these tasks for you.
In essence, guys, here's another not so big secret.
That's exactly what I do.
I have done all of those three things.
I've created this system in this process that I found it
works for real fitness professionals, so they you can create,
market and scale your online fitness business.
When we do that, by helping you to create an awesome community
where you cultivate this community, you create an irresistible
awesome offer, and then we build all the systems around this
thing to help you scale and win online.
So my guys hope this episode helps and ads value to you.
Just please get started.
Stop thinking about it and start taking action.
If this is something you've been thinking about doing for
a long time online training, you've been thinking too long.
It's time to start doing it.
I would love to talk to all the real fit pros out there.
My number for Entra Fit is 833-445-1348.
It's down in the description below.
Guys shoot a text text Fit pro to that number, so I know
who you are and just don't say, hey, I'm not going know who
Say 833-445-1348 text Fit pro to that number.
That's not like a chat bot number or anything like that.
That's the legit number.
It's going to come right here to my phone call or text that
number. I would love the opportunity to work with you.
If you are a real fit pro that's looking to do this.
Do you guys have any questions on this stuff?
I mean, honestly, you're just trying to navigate this world
of online fitness.
I know it can be crazy out there, so we're trying to help
the real fit pros win online.
So if you are a real fit pro, I love the opportunity to talk
with you guys in this episode.
Value as always, man, do me a huge favor.
Share this with the real fit pros.
We can help more people win, succeed online and take back
the online fitness space.
Man, I love you guys.
Hope you have an awesome date and we will talk to you soon.