Are you in love and obsessed because you should be.
And that’s probably why you’re having connect difficulties
connecting with your clients online.
We’ll tell you more about it.
Coming up six, do you want to create, market or scale your
online fitness business?
My name is Sean Garner, and here we give real Fit Pros to
tips, tools and strategies they need to feed online.
Welcome to the Entroit Podcast.
What’s up, guys?
And welcome back to the Entroit podcast.
This is your first time hanging out with us.
Hey, thanks for stopping by.
Hopefully you stick around.
This adds lots of value to you today.
I want to share with you what I believe could be a blocker
for why so many of you Fit pros are having difficulties with
coming up with marketing content, connecting with people
online and struggling to get new clients.
And I believe it is this you’re not in love as cheesy as
that may sound, you’re not in love and you’re not obsessed
with who you are trying to attract online.
We know this and we talk about this all the time, guys.
In previous episodes, in order to stand out online, you have
to be known for something you have to be going after a specific
target market as it we’re so super passionate, which we should
be about helping everybody.
You’ve got the skills, gifts and abilities and the actual
tactical ability as a trainer to serve and work with a wide
variety of clients.
But it doesn’t mean you should market to a wide variety of
clients. So I think that there’s enough people that preach
that and talk that to where it kind of makes sense for most
people. But what I see then happen is Fit Pros don’t actually
dig in and do the work to find out who they should be serving
and who they are called to serve, and instead they just kind
of pick something that they think makes sense or will make
I very firmly believe there are people out there that you
are called to serve and others not so much and kind of a
big mistake that I’m seeing more and more prevalent because
I’m actually even seeing people advertise how to do this
as far as, like, marketing help and everything is which niches
you should be focusing in for online coaching and stuff like
that. And it’s almost forcing people to pick a niche based
upon what they think is going to make them the most amount
of money quicker than who they actually care about serving.
And I’m going to tell you guys this, I don’t want to see
you and by you, I mean, Fit pros take the problems that you
have with your in person business and just translate them
online. One of the big problems and issues that we see is
burnout. Well, hey, guess what.
If you’re going to work every day online, showing up, working
with people that you’re not super passionate about you’re
still going to get burned out.
Even if you have more time freedom, you’re still going to
hate logging in and checking on clients.
If they’re not people you’re obsessed about should be 100%
in love and obsessed with your dream clients, the people
that you’re called to serve and that you are working to attract
to your online coaching business.
If not, you’re just going to end up getting frustrated.
It’s going to seem like it’s never working out.
There’s always going to be some type of tension and friction
and it’s going to make life really difficult for you.
What I want to do is share with you two things that I always
tell people to start the process of who they should be working
with and then also kind of explain why that’s holding you
back and why you may be having struggles as far as coming
up with content ideas and knowing what types of things you
should post, what should your messaging say?
What should your offer be?
And so the first two things, as far as helping you to kind
of formulate who you should be working with is ask yourself
now, who is your favorite client that you work with currently
or have worked within the past?
What was it about that person that lets you up inspired you?
If you train that person all day, it wouldn’t even feel like
work. And then once you know that about that person, what
made them so special?
Don’t think so much about the demographics about them, like
their age, their sex, what city they were in, how much money?
They don’t think about that quite yet.
Instead, think about their character traits.
What made you so attracted to that person?
Like what made you excited about working with and what are
the things that you would talk about during their sessions?
What was their attitude like coming into the session?
What were results were they seeing as you guys were working
together? Think about those things and that will really help
to start formulating who you should be working with?
The second question is, what problem do you really enjoy
solving for your clients?
So if you have a client that comes to you with X goal, what
goal is it that fires you up because you know, you’re gonna
crush it with them.
You’re like man?
Every time somebody comes to me and they’re trying to lose
their 1st £10 or their last £10 or man, they’re brand new
to working out.
Or maybe they were former athletes.
Like, what type of goal is it that people are looking for?
Then when you hear it just fires you haven’t put up because,
you know, you crush it with those types of clients, because
if you love who you’re working with and then you also really
good at what you do in getting that result.
For people, it’s super easy to keep showing up for work,
and that’s what I use to kind of help the brainstorming session
for people guys, because it’s going to be different for everybody.
So after you’ve gone through that, that will really help
you to kind of identify who you should be working with and
trying to attract online.
Why I am seeing so many fit pro struggle with this aspect
is because they don’t take this part seriously enough, or
they go after one or they kind of force fit things that they
think will just make them a lot of money.
I mean, it just makes sense.
I’ve kind of worked with this type of person before, so I’ll
go work with them.
No, it shouldn’t be like this.
Guys, if you want to have sustainability in this, especially
in the online space, you have to be obsessed and in love
with who you’re called to serve.
So me, for example, whenever I was doing online training,
it was project a vibe.
I knew everything about my target audience and who I was
trying to attract.
I knew what cheesy dad jokes they liked.
I knew what their goals were.
I knew what they liked, what they didn’t like.
Think about it, just like I relate it to so much to my spouse.
There’s certain things I can say to her, man, that’s just
going to make her super happy.
I know what her love language is, and at the same time, I
know certain things I can say.
I can really piss her off.
I don’t say those things, but I know her because I am in
love with her.
I’m obsessed with my wife.
That’s how you should be with your dream clients.
This target market that you’re going after.
You should know them so well that you know the words that
You know the things that they’re searching for online and
why people struggle with this is because they don’t actually
take the time to date and fall in love with and ultimately
become obsessed with your target market.
Because when you’re obsessed with your target market and
your dream clients, you dig in to find other ways to serve
them. When you’re obsessed with them, you know what their
love language is when you’re obsessed with them.
You know where they’re spending their time at online, when
you’re obsessed with them.
All of these struggles that you’re having with with trying
to market what content should I post?
What word should I use?
Where should I be spending my time when you’re truly obsessed
with them and in love with them?
That is when all this stuff gets easy.
So how do you fall in love with your clients?
Well, one is you got to actually be honest and be going after
the right people.
So like I said, those two questions I told you earlier are
really good for helping you to kind of formulate that process.
But the second thing and honestly, the most important thing
is you just got to spend time with them.
The more time that you spend with these dream clients, you’re
really going to start to learn more about them.
And hopefully it ignites that passion.
And you’ll know, inside, if this is really what you want
to be doing, what I always coach clients with is whenever
you’re first starting out, you need to at least be heading
in a direction for the type of person you want to be working
with for your dream client that you’re trying to build.
But the same time, whenever your business is new and young,
you’re not locking into anything.
And even at the end of the day, this is your business.
You can pivot at any time.
But that’s one of the most important things is you got to
be able to realize at any time you can and should pivot if
you’re going through and you are realizing that you are not
in love with your dream clients and that work is feeling
And you’re not excited to show up for these people every
day that you feel called to serve.
Man, it’s time to pivot because if not, like I said, you’re
just going to end creating those same issues, problems, intentions
that you have with your in person business and just bring
That’s what I encourage you guys to do is really take some
time to reflect.
If you are struggling with marketing, finding your messaging,
connecting with people online.
It’s probably because you actually haven’t taken the time
to walk through the process of finding out who you should
be marketing to.
Who do you feel called to serve?
This can be overwhelming for so many people, but to me, honestly,
it should be fun and kind of seem natural and easy, because
if you are not excited about what you do guys, you’re not
going to have any type of sustainability in this thing.
So I guess I’ll give you this last quick bonus tip because
this is typically what always ends up happening.
Your dream clients and the people that you get most excited
about working with and serving are typically a variation
So me, for example, with Project Dad Bod, I was working with
dads that had lost their fitness.
They were tired.
They lacked energy and they just wanted to look better naked
for their wife and have energy to spend with their kids.
I was a gym owner, but that was still me.
I was spending so much time growing my business.
I’d let my own personal fitness fell and I was working inside
of a gym that I own.
And then on top of that, I just wanted to look better for
my wife and have more energy for my kids.
I wasn’t interested in doing some fitness competition or
getting on stage or anything like that.
I just wanted to look good for my wife and have more energy
to play with my kids at the end of the day.
And so because of that, that was a variation of me.
So it was super easy to speak to those people whenever I
started trait, here our fitness business coaching company.
It was the exact same thing who I’m attracted to are variations
of myself, real fitness professionals, people that are dedicated
to this industry.
They get incredible results for people in person.
But man, this online marketing online business site, it just
seems so foreign and confusing to them, and they just need
a plan to follow because they got the exes of those and process
of getting results for people, but they just need to learn
how to do it so they can create market and see scale online.
That’s why it’s so easy.
Like all of my clients that work with me once they work with
me, they realized this.
But, man, it just felt like you were speaking directly to
me on that podcast, that YouTube episode or on our sales
clock. I felt like you just knew me and connected with me.
It’s because I do.
All my clients are more similar than not, and it’s because
they’re variations of myself.
That’s why it makes it easy.
And that’s why I love showing up and doing what I do when
you’re obsessed and in love with your clients.
Man, work gets easy.
So hope this episode adds value to you guys.
If so, man, please do me a huge favor.
Share this with a Fit Pro friend subscribe down below.
And if you are a real fit pro that is looking to create market
or scale your online business or use online to leverage and
scale your in person business, I would love the opportunity
to talk to you.
Shoot me a text.
833-445-1348 Again, it’s 833-445-1348.
If you are looking for, in my opinion, the best business
coach, best fitness business coach for you, man, I would
love the opportunity to connect with you.
And if it’s not the right fit for me, I’m going to be sure
to get you guys everything that you need to keep marching
forward and growing your online business.
Because I believe if you’re listening to this, you are a
real fit pro and you are called to serve people.
What better way to serve then leveraging online so we can
reach and impact more people.
Love you guys.
Thanks so much.
Now you go be in love with your clients and have an awesome