Transcript

 

There are so many different types of online training businesses. You could start. So in this podcast, we’re going to break it down and show you the pros and cons of Each type of online training business. Do you want to create Marquis or scale your online fitness business? My name’s Sean Garner, and here we give real fit pros, the tips, tools, and strategies. They need to succeed online. Welcome to the entre fit podcast. What
Is up guys? And welcome back to the entrepreneur podcast. If this is your first time, welcome to the show. Um, thanks for hanging out with us, checking this podcast out. Hopefully it adds tons of value. This whole purpose of this podcast is to help the real fitness professional to create market access scale, their online fitness business. That’s all what we are about with our coaching program. For more information on that, if you’re really serious about taking your business to the next level, go check us out on traffic, coaching.com and special gift to the podcast. Listeners. Find out how you can get your first week of coaching for Only $1. We’re Going to talk about that at the end of the podcast. We’ll stay around for that. Um, but today what I, oh yeah, I’ve always got, gotta say this stuff to like subscribe, share all that cool stuff. Um, no, but really share if you’ve got some FitPro friends that this would add value to, um, cause that’s why we’re doing this stuff. Uh, not just to hang out with me, hopefully it’s, uh, it’s more value than that, that you guys get from all of this stuff. Um, but saying all of that, uh, what I want to do today is break down the not all, but just a few different types online training. I think that, um, it can be really confusing and overwhelming whenever FitPro start starting their online training business. Um, because there are so many different things out there, tools, app services, um, and you’ll, you might hear terms like high ticket group coaching subscription.

So I wanted to explain what some of that stuff means pros and cons to each of them because, uh, and which one I recommend new people, a new fit pro should start out with. And why? Um, yeah, because I will say this just like, I don’t know, hopefully you don’t believe that there’s a one size fits all approach to fitness. I definitely believe there is not a one size fits all approach to business. Uh, reason being is because for me, in my belief of a business, a business is meant to serve you and your goals, not just creating what I call a prison that pays so many times. What I see fitness professionals do is they take the issues, struggles and problems that they’ve had with their in-person business and create this box, which they call an online fitness business. And it just becomes all the issues that they had for their in-person business.

And they just made it happen in a digital environment. That’s not online training, that’s not the kind of businesses I want to help people create. I want to help people create businesses that serve them and their goals. So if you haven’t checked it out, we got a podcast episode about your F six goals of why you need area goals in every, every one of those six areas of your life. So you can truly build a business that goes around that that serves your goals, um, and not just locks you down. So saying all of that there’s I kind of broke it down into four main things that I see people sell on the line whenever they’re first starting out, kind of share with you guys the pros and cons of each and where you should start. So I’m going to start kind of in average price order.

I want to do a whole other podcast episode where I talk about pricing. This is going to be some ballpark numbers for these different offerings based upon what I’ve seen work. I will tell you out of these four different areas, I’ve seen people make an incredible, you know, high-level six figure earning per year lifestyle off of each and every one of these offers. So it’s not that one is better than the other. It’s some are better for certain people. So here we go. First offer that I have seen with people selling with their online fitness business, or I, I should say the type of product that they’re selling is, um, a low ticket subscription. So this is going to be lower on the price point. I’ve seen these go anywhere from $6 a month, upwards of around $50 a month for a subscription business. And typically what this is, is a trainer has a program that they create, um, or they’ve got a series of programs that they update regularly.

And this is delivered through some type of app through some type of private members, only blog section to a website. Um, and what this is, is it’s mass produced information. So there’s no customization to this. This is typically like a signature program that this trainers created. Maybe it’s their personal workouts and people are following along or subscribing to those, um, some basic general nutrition information, nutrition, guides, things like that. There may be some type of communication aspect with your coach. Um, but it it’s done in a very broad, uh, scale because you, you got to figure, I mean, even if you, you, as a client, if you’re only paying anywhere from $6 to $50 a month, um, you’re not expecting to get customized, hopefully, uh, customized work from your coach. Um, and that it’s going to be a super highly responsive for you because in order to make a business like that profitable, um, you’re, you’re dealing with hundreds to thousands of, of subscribers thousands plus, uh, to make it where it’s worth your time to do it at that price point.

Um, so, so kind of some pros and cons to that is one. Typically those are pretty hands-off as far as the coaching standpoint. So if you are really busy, you just want to create a signature program, throw it out there, people subscribe. That’s awesome. Um, and if not, uh, you know, no big deal, you’re not having to constantly hunt down clients, the big con. And I see a lot of people want this, and I will tell you this in a perfect world, this is what every should strive to create is some type of subscription offer, but do not start with this, especially if this is you who should do this and who should not do this, who should look at doing this are people that have a very large distribution. Um, what I mean by district distribution is social media, following email lists, client roster, um, because in order to make a business like that work, you have to market to a lot of people.
And now what I defined by large for this, just because I do work for a subscription service app. So I will tell you if you want this to be successful, what I consider large as you need at least half a million followers on Instagram. I mean, you’d have an email list of a minimum of 10,000 people. Um, and if you don’t have that, you should not consider doing a low ticket subscription business. It’s not going to be worth your time. You’re going to be putting tons of energy into this thing, and it’s just not going to make you money. However, if money’s not an option for you or an issue for you, and you just want something to be extremely pretty hands-off and you just want to create these workouts and just kind of market them on, uh, to your clients and stuff. And it’s not going to be a big moneymaker thing.

That’s something you could consider, but I would highly suggest not doing that because you’re going to be competing whenever you have that low price point, people are expecting you to compete with other services that are at that price point. So you’re competing with, with beach body, you’re competing with the Peloton app, you’re competing with those, uh, other high level, our high production services. So your clients will come to expect that. So just know that as you’re going into that, um, second one, uh, offered the IC. And again, uh, I’ve seen people do extremely well high six figure earners with this is PDFs or eBooks. I will say this is kind of, in my opinion, the more old school way of doing it. Whenever people were starting out with online training, this is kind of one of the first things that was, was, you know, taken by the masses is people would create these, you know, signature 6, 8, 12, 16 week programs create some type of PDF they would link to and embed some videos in them.

And they would sell that on there. Maybe include some nutritional guys, mobility. This is really good and where I’ve seen stuff like this work the best is for very specialized programs. So maybe you’re looking for a speed performance program. You’re looking for a very specific goal program. These can work and there’s pros and cons to this. So I will say one of the pros is this is a type of business that takes a lot of upfront work, but then as pretty hands off you, you typically you’d set it up on some type of shopping cart website customers or potential customers just go in there, click, buy, add it to their cart. And it’s good. All the fulfillment is typically set up and taken care of on the back end. Um, and it’s very hands off who I would suggest. Oh, and the price for this.

I’ve seen these eBooks go anywhere from, you know, $49 to, I mean, I’ve seen some $200 eBooks, but they’re like year long programs. I would say the average price for an ebook, um, is probably around $99, uh, that, that 49 to $99, our range for like your standard, like 12 week program, right. Um, somebody who may be, should consider this as somebody that does not want to do online training full time, they a hundred percent are just creating something to have a passive product, but they’re like hundred percent focused on, Nope, I’m going to stay in the in-person game. And maybe I’d like to sell something because I’ve had some former clients request something. This is something possibly to consider. Um, some of the cons that go around with it is number one, that low price point. Um, at most it’s a hundred dollars. I say, it’s incredible.

And it’s $200. This is a one-time purchase. So they’re only going to give you that, you know, a hundred dollars and those, most of the time, they’re probably not going to buy a, another one from you. I have seen some people have success by selling multiple eBooks. I’m coming out with new ones, but each one, if you look at the stats, the repeat customers drops and drops and drops. You’ve got like a very fine base. And then eventually those people just turn it into a subscription business. This to me is somebody, like I said, is interested in, uh, having a product for online training, but they don’t want to be an online trainer, um, because they don’t actually want to coach, which I think kind of defeats the purpose of online coaching because you should coach. Um, but maybe that’s my old man mind, right?

Um, one of the cons other cons with this is this kind of breaks. One of the big rules. I always tell my clients of creating something before you sell something. Um, with these last two options, these other coaching programs, get them to show you how to set up. You don’t have to create the thing until you’ve sold the thing. When you do a PDF ebook, especially it is a lot of time, effort and energy to build the thing out, shoot all the videos for it, build out the fulfillment, automations and stuff like that in hopes that you’re able to sell what some of these other things, even like the lower ticket subscription, you don’t have to start creating the subscription content until somebody has signed up and bought the thing. Um, or if so, it’s minimal stuff because they’re paying a lower price point. Um, so that is one thing with these PDFs eBooks, you have to do a lot of upfront work and hope you sell them.

So, um, it’s a tool and maybe decided it’s best for you and the goals that you have and the type of business that you want. One way where I will say, I think that the ebook model is still a great tool to leverage is if you’re giving it away for free. Um, I think that it’s a great, can be a great lead generation tool to give some quick tips, a simple nutrition guide, maybe like your top three favorite morning breakfast smoothies, uh, maybe like five exercises to help with low back pain, give customers a taste of what it’s like to coach with you and your knowledge and them some quick wins and some value. It can be used that way, but I would absolutely never give a full on program as a lead generator to get people into your world because why do they need to hire you if you’ve already given the wind?

So that’s the first two we talked about low ticket subscriptions. We talked about eBooks PDFs, the third one. Um, now we’re going to kind of be transitioning to more of like a mid price point ticket, uh, in the online training world to the high ticket. So this next option is a group coaching. This is where I would say most of you should start considering starting out with your online coaching, because most likely if you’re listening to a podcast like this, you don’t have millions of fans. You don’t have, you know, tens to hundreds of thousands of people on your email list or text messaging list. So you most likely have a small distribution. You’re really awesome at training people. And you’re looking for a way to monetize that online. This most likely is the first place you should start with is some type of a group coaching program.

Now, what I love about this and what this would be, is this a very scalable approach to working with you in a more personalized situation? So typically how something like this would work is you would have, again, a signature program that you’ve created. Maybe you have a couple of different modifications for this to where say it’s, you know, the, the pro like for me, this is what, uh, project dad bought ended up becoming a thing. Um, project dad bod was a group coaching program. I had my 12 week base framework that, uh, these dads were using in this program. And I had a couple of variations for it. I had a minimal equipment, one, I had a full gym, one that had access to everything. And then I had a body weight one. So it wasn’t customized a hundred percent. Um, it, the framework of the program was there and it was customized just based upon equipment availability, not necessarily like goals and everything like that.

Cause it was, it was one program. This was a group priced program. So with this, um, this is typically I I’ve seen priced anywhere from like $99 upwards to $300 for some type of group program like this. Uh, typically everybody is doing some type of, or you’re selling it like as a, as a 12 week package for anywhere from like, if you’re selling as a package, sometimes you can charge more like 1200 to $1,500, 2000, maybe even for a group coaching program. Um, and we’ll get to pricing on another podcast. Cause I don’t want these prices to be set in stone because I’ve seen some people sell online, personal training for 200 a month and struggle and some sell it for 800 to a thousand dollars a month and crush it. And a hundred percent had, uh, their ability to express their value. Uh, so we’ll get to brand, uh, pricing, sorry, in another episode, but on this group program, you’re delivering a group workout, so it’s not customized.

Um, there’s some type of group community component. Typically it could be used in like a Facebook group or something like that. So where the people, the members of your, your audience, uh, engage with each other, you are delivering coaching. So they’re actually getting some face time and some access to you, but it’s done in a group setting to where you’re doing like a weekly live Q and a you’re doing like a weekly live workout for them to join on top of this program that they’ve purchased. You’re giving some broad nutritional, uh, recommendations and stuff like that. It’s not custom counting macros or he bill or, or making custom nutrition plans for people like that. Um, it’s kind of a group program and there’s two ways I’ve seen it. Ran. One is a consistent start, stop time to where man, this program launches every 60 days.

Um, and then if, if you don’t make the cutoff, then you’re going to start again. In another 60 days, you’d go on like a, a presale list or, um, uh, some type of wait lists like that. Or you make it where it’s evergreen to where then the program is 12 weeks long. They can come and join any time. And then when the 12 weeks ends, they go into some type of monthly thing afterwards like that they go into another program, um, or they just start their phase two of their program. But again, it’s a group coaching program it’s anywhere from that 99 to 300 ish per month price point. Uh, what I like about this, um, I personally will say, there’s not that many cons, there’s only just really one big con, um, that I like this a lot, because this is very scalable. You can easily, once you build out your systems, your client fulfillment, um, you find out your programs, you get kind of all your systems built out.

You’ve got your marketing system, you find out what you’re going to do for cells. Um, it’s pretty scalable. This is very easy for you to take care of, you know, five people or, or 500 people. Once you get everything built out with client fulfillment and everything, there are a few cons to this one is you’re getting into a, a, a higher price point to where most of the time, you’re not going to sell this without getting on a sales call with somebody. So that means you’re going to set up some type of a zoom FaceTime call. Get on. They’re going to get to hear a little bit more about you get to connect with you. And it’s more of like a health assessment type of a set up call with your sales call. Um, see if it’s a good fit for this coaching program, because most likely if they don’t know you, they’re not just going to fork over, you know, $300 a month to somebody that they haven’t at least had the opportunity to speak with or connect.

So that is a con. And then also, you know, just for the deliverability, as we start getting into these higher level price points to where we can truly serve people at a higher level, um, it’s still not a fully customized program. So this is in my opinion, the type of clientele, this would be great for, or trainer fit pro. This would be good for clients that are just looking for an accountability group. I, I compare this to this, like going to a group fitness class in your gym. It’s not bad. Right. But it’s a very big difference between taking a group fitness class and getting a personal trainer, right. And having everything customized to you. So that’s that, that’s the group coaching program. Um, I definitely that it’s a great thing to wear. This should probably be, uh, in my opinion, your first or second thing that you start out with.

Um, I, I would actually say second thing. Cause if you’re just starting out, what high would recommend and you’re doing is our, is our fourth type of offer that we’re going to talk about today. And some people might refer to this as high ticket. Um, I call it what it is, it’s online, personal training. So it’s you delivering a custom individualized workout program for one person. And, um, it is tailored specifically towards them. Now, obviously we know this is fit pros. We have our templates and our frameworks that we work off for programming. You don’t have to start all over from scratch. Um, if you’re a good coach, like I I’ve kept every single program I had ever written for a client for, you know, the past 12, 13 years now got hundreds of programs. So after you’ve trained so many clients, whenever you get a new client, you’re not necessarily starting from scratch, you have some templates or frameworks that you’ve used before with your clients to create for them.

But this is honestly where I would recommend most people starting out in here’s why the price point for something like this, that you could sell is typically anywhere from that 300, um, most likely more towards that 400 all the way up to a thousand plus dollars per month for something like this. And so if you’re just starting out, most likely you do not have a large network or distribution that you can market or sell or something too. So just having a few people into a program that is say just $500 a month, if you get 10 people in that program, that’s very quickly more than what most personal trainers, uh, make as an annual salary. You know, most personal trainers make on average national average. I believe last time I checked was like 42, 5, so four $42,043,000 a year. Um, you get 10 people in your, uh, in your coaching program now you’re your way up words of, of 60,000 with a beef 60.

So we got 10. So I thought, yeah. So about six, is that right? Um, I went to public school. My, no, it’d be 72,000. Yeah. So you’re doing great. If you get 10 people in at, uh, the $500 price point. So yeah, this is where just a few things can make a big difference. Now, a quick caveat, I’ll say to all of this stuff, just for you guys, think about whenever you’re thinking about how to price your offer, um, and what package you should, you should start with. Why I recommend starting with this is because it is so much easier to set a high anchor point or high standard of, of what you’re worth and work down than it is to start low and try to add and create a higher price point. Because here’s the thing that you need to know your very first few clients that you sell are going to be friends, family members, referrals, or former or current clients.

They’re people that have already been following you. They already know like, and you, and honestly, whether you sell that $9 subscription, that $99 ebook that $200 a month subscription or a group program, or a $500 a month one-on-one program, they are going to come back to you and train with you and support you already because they know like, and trust you. So no matter what you sell, you probably have three to five people. If you’re just starting, that will buy something from you. So don’t take a missed opportunity at grabbing three easy sells at a lower price point when they would have bought that a higher price point had you have offered that first. It’s a huge mistake. I see most people make is as they start out, they offer this low price point thing. They scoop up all their that’s called their hot traffic or their warm audience.

People that already know them, they sell them something. And then their audience is so small. They don’t sell enough to start making it a real cashflow. They get frustrated because they’re not making a lot of money. Um, then they give us half quality service. They ended up not lasting it online training doesn’t work for them. That’s why I recommend starting with this online personal training, um, higher ticket price points. So what this would look like is this is where everything’s a hundred percent customizable. So you are getting on a sales call with people. Absolutely. Because nobody’s going to give you, you know, 500 to a thousand dollars a month without getting on a call and talking to you. Um, they are hiring a coach at this point of the process. They’re not looking for a program. Um, they’re not looking for an accountability group. They want a coach because they’ve got a very specific goal that you’re either marketing to those types of people, hopefully.

Or like I said, they’ve worked with you in the past, and now they have an opportunity to train with you digitally or remotely. They’re absolutely gonna jump on that. So most people think that this online custom programming is or personal training is you like setting up zoom calls or FaceTime and watching your clients work out. That is not it, that in my opinion is not the best way to serve your clients because then it’s, again, one of the issues that I have with in-person personal training is you are not truly serving the client at the highest level, which is giving them fitness when they want it. And what you’re doing is you are saying, this is the time you have to work out. And if you can’t make it a workout today, too bad for you. Um, so us watching them work out, um, us being tactile in person, I very much do believe that’s the best way to deliver the teaching of fitness exercises.

But if you think about what really fitness is in the fitness industry, we are, sir, this is the service industry. We are there to serve our clients. Sometimes the best way to serve them is to give them fitness on their terms when they need it. You know, I, I, I can’t tell you how many clients I had, um, busy moms, busy dads business owners that had to cancel sessions all the time, because something came up with work or life. And how is that me serving them? If I tell them, oh, your health and fitness can’t be worked on today. That because I’m too busy, it’s not so, so saying all that with this online, uh, personal training program, that’s higher price point, higher ticket thing. You’re creating custom workouts for them, tons of different apps and services about how that can deliver delivered. We’ll talk about that in a different episode, don’t get hung up on the tech.

They’re buying a result. They’re not buying your app or your custom website or any of that stuff. Second thing is typically they’re looking for some type of custom nutrition program, nutritional advice. This is not where you’re writing necessarily. You know, obviously there’s different states and, uh, legal requirements and stuff, as far as what you can prescribe and stuff, as far as nutrition, and you can’t do diet plans and all that stuff, but they’re looking for definitely for you to, uh, be more specific with those kinds of guidelines. This is where you are truly coaching people. So you’re doing weekly check-in calls, you’re doing daily messaging check-ins and accountability, tacks and stuff like that. I’m helping them with that stress management goal setting. You’re doing weekly progress pic check-ins this there’s not a rhyme or reason to, it there’s as much value as you want to pack.

And you can, I’ve seen people work with people with sleep, doing breath, work, meditation, mindset, stuff. Like I said, goal setting, um, a, a nighttime routine, a daytime, uh, wake up routine, their fitness program, a mobility program, nutrition, grocery shopping lists, recipe guides as much stuff as you want to pack in there. And we’ll talk about this on the pricing of the more stuff you go in there that obviously drives the value of it up. And, uh, also the more access they get to use. So if you are giving them your personal cell phone number, if they’re calling and checking in every single day, um, I would not recommend that. Uh, but obviously there’s a lot of value to the access and the accountability that they get from you. So that’s where I recommend most people starting out guys, because like a said, you’ve got a small distribution and there’s are going to be people already that know like, and trust you.

It’s a way for you, especially as you’re figuring out this online, delivering workouts and nutrition, it is new. Yes. You’re coaching and how to get amazing results for people with sometimes you can get hung up on the tech aspect of it. Um, yeah, for some reason. Yeah. You guys forget that you’re an actual coach and you get too worried about trying to write these perfect workout programs and you’re not just there to listen to your clients and actually get them results. But this is a great way for you to start deliver, um, and over delivered to these clients so that you get incredible testimonials. So then you can expand what I in a, in a perfect world. My, my final 30 seconds here, what I would say is you would start with a, especially if you’re small, a small distribution, um, you’re, you’re going to start off with an online personal training program.

You’re going to sell that for, let’s just throw out $500 a month right now. Cause we’ve been saying that you’re going to start off with that. You’re going to get that to where you’re consistently making a minimum of working with 10 clients. So a minimum of 5k a month, right. They’re coming in then with that program, um, after, you know, if, if people ever want to turn off, I would then start cause you’re gonna be getting on a sales call. You’re gonna get lots of people, tell you the price too expensive. That’s fine. They’re not your dream clients. Um, what I would then turn that into is some type of reoccurring revenue group program. So after they’d gone through their initial custom program, then you’ve got your signature program that they go into after that it’s group coaching. Um, and they just stay in that because it’s that lower price point.

You’re going to get them to stay longer or you can right. Give them year long training options. So they prepay for a year. They get a big discount on the custom program, lots of cool stuff that you could do, but that’s how I would do it. Um, and then I would create some type of PDF, uh, guide ebook as a lead generator, just to give people a taste of what it’s like to work with me, kind of see my training philosophy and mindset and how I get results for people. So hope this helps guys give a little clarity and navigate the different types of online training. There are. I get, I don’t believe that there’s a right or wrong way because with each one of those different options that I’ve made, I’ve seen people do well, um, into high-level six figures and several people into seven figures, you know, over a million dollar a year businesses with those different options.

So, but there is what’s right for you. And a couple of things to always consider is your goals. Um, how much free time that you have, what are you willing to do? What things are you really good at? What are you maybe not so good at? Um, cause each one of those things are to consider as far as like some of the tech build-out stuff. Um, your time for doing sales calls, if you don’t, especially starting out have the, uh, uh, finances to hire a sales team, to help you with that stuff, all things to consider. But ultimately guys that comes down to building a business that serves you and your goals and ultimately changes. It impacts more. So what is that dire? You guys, if so, man, please do huge favor. Share this with a friend subscribe. So you don’t ever miss an episode.

All the information is down in the show notes below. Oh, and I did tell you this how to get your first week of our coaching program for only $1. So this is what you gotta do. You gotta go over to our website, OD your fit, coaching.com. Again, it’s entre fit, coaching.com and click the get started button. Once you do, you are going to type in your first name, your phone number and your email address. As soon as, um, we get that coming across our system, our team sends it over to me and I will personally send you a text message. Um, if you listen to this podcast, you need to reply back to my text. $1. I’m going to send you a message say, Hey, thanks so much for reaching out and booking your call. Tell me a little bit about your current fitness business and what your goals are. Answer those questions. And then just say, I heard this little podcast, I want my first week for just $1. Um, so yeah. Get you in our coaching program. Get all access to everything, all the course material, our weekly coaching calls and all that stuff for just $1. So incredible deal. Check it out guys. That’s entre FIC, coaching.com. Thanks so much and have an awesome day.