We know that words are powerful.
So how are you using yours and your messaging to serve your
clients and bring in new leads?
Let’s talk about that.
Coming up, do you want to create, market, or scale your online
My name is Sean Garner, and here we give Real Fit Pros to
tips, tools and strategies they need to succeed online.
Welcome to the Entra Fit Podcast.
What is up, guys?
And welcome back to the Entra Fit Podcast.
If this is your first time hanging out with us.
Hey, thanks so much for stopping by.
Hopefully, this adds lots of value to you where our whole
mission here is to help the Real Fit pros win online.
If you listen to our last episode, we talked a lot about
the mantra that I kind of live by is what’s your T truth
power of words we’ve talked on here before about daily affirmations
and speaking life into your business and to others.
And I believe that this is honestly one of the big missing
components between just barely making it and success, especially
whenever it comes to your fitness business and you’re online
I see people that spend lots of time getting these beautiful
photo shoots done for their website, making sure their website
looks really pretty.
Their social grid is on point and everything matches in his
own brand, but they spend minimal to no time and effort on
the words and messaging that they’re using on all that collateral
Guys, that’s what’s going to get you to connect with these
clients. These leads, they should say potential clients that
you’re trying to connect with.
Online words are what builds your community.
And this is such a big missing thing that I’m seeing so many
people miss when it comes to growing online.
So what I want to do is just share with you guys today just
two very simple things and thoughts to take into building
out your messaging for your clients or your potential clients.
So first off, we know words powerful.
I asked the question to my clients last week.
How are you using your words to serve and add value to your
clients? Whenever you’re doing these weekly check ins with
them, your daily sessions, your classes with them.
How are you taking that opportunity to speak into them and
to add value and to serve them?
Very few people, I think really just kind of step back and
want to make that emotional connection to dig and to kind
of go to those deeper spots with people.
But that is one of the things that gets you from a client
to a forever client, making sure that you have that connection
with them and you truly care about them as a person.
And we do that with our words, checking in on them, even
though there might not have a session with you that day,
checking in on them, even if it’s not your normal scheduled
check in time, checking into just the random people that
maybe purchase one of your low ticket or subscription or
download your ebook.
Just checking on people to sure that you actually care because
that’s one of the things that’s going to distinguish a person
is trying to make money and somebody is actually serve at
hearted and cares about the people that they’re called to
serve. So two things to think about that’s for your existing
clients. Two things to think about as far as the messaging
for your future clients or for the leads that you’re trying
to bring in is when it comes and it relates to your messaging.
Number one, first, you have to be able to answer these questions
because if you can’t and if you go, your clients and potential
clients and leads absolutely can’t answer this stuff for
you. So number one, how are you making your clients lives
better? And what problem do you solve for them?
And I’ll tell you this how you’re making their lives better
can not be.
I give them better workouts.
And what problem you solve for them is I give them workouts
because I personally don’t know anybody that is looking for
workouts. They’re not looking for a fitness program, they’re
not looking for personal training, they’re looking for the
results or byproducts that those things bring.
If they could get those things without working out, they
would do it right.
We see this all the time.
People always try to look for the secret supplement that’s
going to get them six pack credit or any type of shortcut
that they can take.
They don’t actually want to do the thing that you sell.
They want the result of those things, knowing that in your
messaging, on website.
So on emails on social media, post on your online store front.
It should be speaking to those things.
Really take some time and dig in.
How do you make your clients life better?
What problem are they really looking to have solved?
Is it increased confidence?
Is it an increased love of self?
Is it more self worth?
Is it more energy?
Is it strength?
What are they looking for?
What problem are they dealing with?
Is it Amanda, that last £10 of stubborn belly fat.
Is it, man?
I’m just getting off the couch is that I want to run a five
K. Whatever it is that should be the heart.
And the focus of your messaging is the problem that you solve
The second part with that is how is their life going to be
better if they solve that problem?
Because those two components right there.
If you can really articulate that and lock down on this,
I believe there’s Russell Brunson, who always says this,
the better you are at being able to explain your customers
problems, the more likely they are to believe that you’re
the one that has the solution for it.
They would rather spend time creating these really beautiful
pictures of themselves to post on social media posts on their
website. But they’re not spending the time to really ask
themselves and dig down deep into the problem that they’re
solving and how they make their customers life better, because
the person that does do that better is going to be the one
that ends up converting those leads into clients.
And then if they understand that philosophy and they go back
to what I said earlier, as far as just having those words
speak life and speak power into them.
Now, they don’t just have those clients for a quick twelve
Now they have them as Forever clients, so that’s the first
thing is really dig in and being able to understand and articulate
the problem that you solve and how you make your clients
The second thing is how clear are you communicating that
are your potential clients able to say what you do, how you’re
going to make their lives better and what they need to do
to get started with you?
Because whenever somebody comes to your website, your landing
page, your online store front your social profiles.
If they can’t answer those questions.
And honestly, I think the last study said like 2.7 seconds,
they’re going to balance they’re looking for solutions to
And the more clearly you communicate that you have the solution
to those problems, the greater your chances are of getting
those people to convert to a searcher to an interested lead
to a client to then forever client.
So whenever they come to your profiles, any type of online
storefront that you have even walking in your facility, if
you have a brick and mortar facility, are they really able
to say what you do, how you make their lives better and what
they need to do to get started with you in fitness, it’s
kind of easy, right?
The product, the thing that we’re selling most likely is
either some type of coaching program, some type of gym membership
or online membership, some type of supplement or some type
of product that’s typically this thing that we’re selling.
But I think that even though it seems basic and simple to
us, those could still be four very different things.
So when people land on your website, land on those social
media profiles, can they instantly tell which one of those
things it is?
Is this person trying to sell supplements?
Are they trying to sell a coaching program?
Do they have a gym?
Do they have an ebook?
Do they have a membership site?
They have a personal training business.
Do they do her fitness classes?
Are they selling at home fitness like physical products like
dumbbells bands and stuff like that?
If they can’t quickly answer that, they’re going to bounce,
then once they know what it is that you do the second thing
they have to be able to quickly answer is, well, how is that
thing gonna make my life better.
What problem does it solve for me?
Like we talked about before?
Because if they can’t answer that, okay, cool.
This person does the online fitness coaching.
If they don’t know how it’s going to make their life better,
why would they want to keep digging deep into it?
Because, like I said, nobody wants to buy a fitness program.
They’re looking for those other things.
They’re looking possibly for a sense of community.
They’re looking for that accountability.
They’re looking for some consistency in their life.
They’re looking for some discipline because they know that
that will lead into other areas of their life.
They’re looking for increased health markers, lower body
fat percentage, increase muscle mass.
They’re looking for those things and the results and how
they get those is the byproduct of your fitness coaching
program. So making sure that we’re articulating all of those
things very quickly and as clearly as possible on all of
those online store places.
Then the third thing that we have to do is we have to very
easily. We have to make it easy for our customers to do business
Listen, I talked to you guys about it before.
I’m a big Russell Bronson FAM.
I think he is an incredible leader.
He’s built something really cool with click funnels and is
really good at helping people with their messaging and getting
so many people started.
However, I see too many people kind of get suckered into
filling out these huge, complicated sales funnels with all
of these triggers and optimizations and stuff like that to
where they get so removed and disconnected from their community
that it’s too difficult to get started with them.
Like, okay, well, if you want to get started with me, first,
you get a download this ebook and your email address, and
that’s gonna make you watch the sales video.
Then you’re going to book a call, and then you’re going to
do a call with one of my assistants.
And then if they feel is good, then we’re going to hop on
a call together and do that coaching call.
There’s so many steps in the process.
Make it really simple for people to reach out and engage
There’s so much to say on that.
But the quick version is what you do from A to B is not what
you do from B to C is not what you do from C to D.
So as your business grows, yes, you might have to put some
of those steps in process.
But when you’re first starting out with your business guys
and remove all the barriers to entry that it takes for somebody
to do business with you and make it super clear on exactly
what they need to do.
I see so many people that don’t even have a website, so it’ll
just be me for coaching.
Mu Watt for coaching.
Be very clear on what you want your customers to do.
Hey, DME, coaching for my coaching program.
Get started to get started today, like be extremely clear
and specific about what steps you want them to do on their
website. Nobody wants to learn more.
They want to get started.
They need to schedule their call.
You need to be extremely clear and explicit on what they
need to do to get started with you.
To get the result that you promise that you can deliver to
join, the thing that you do, whether it be your coaching
program, your product, your subscription service, whatever
it is, you got to be super clear with us.
So words are powerful.
Use them to serve the clients you already have and attract
the ones that you’re looking to get.
Quick recap number one, how are you making your clients lives
better? And what problem do you solve for them?
Number two, within 3 seconds, you need to very clearly be
able to communicate three things.
What do you do?
How do you make their lives better and what they need to
do to get started with you guys.
If you own this, really take some time.
Rewind this play.
Take some notes and answer these questions.
I promise not only will you start to better serve your clients,
but you’ll start to attract more, but more importantly, more
quality clients, the ones that you are called to serve because
I firmly believe there’s some people you are called to serve
and others not so much.
So many guys hope this adds value to you.
If so, do me a huge favor.
Share this with a fellow Fit pro friend.
And if you want to dive deeper into this, this is exactly
one of the things that we cover in our coaching program.
You get started.
It’s entroit coaching.
Com if you were looking for, in my opinion, the world’s greatest
fitness business coach, you can get started.
You can try our coaching program out for only $1.
Go onto Fit coaching.
Drop in your name and email address, and I will personally
reach out to you and learn a little bit more about your fitness
business. See what your goals are, what your blockers are
so we can help you move forward to win online.
Let me guys have an awesome day and we’ll talk soon.