Are you making these mistakes with your fitness business?
I hope not.
But if you are, we’re going to show you what they are, how
to avoid them.
Coming up next, do you want to create, market or scale your
online fitness business?
My name is Sean Garner, and here we give real Fit pros to
tips, tools and strategies they need to feed online.
Welcome to the Entra Fit Podcast.
What is up, guys?
And welcome back to the Ante Fit Podcast.
If this is your first time listening.
Hey, thanks so much.
Hope this adds lots of value to you and you consider subscribing
if you are a real fit pro looking to win online, not to be
a Debbie Downer with this one, but there’s a lot of mistakes
that I see people making and honestly simple mistakes with
their fitness business.
But I wanted to today focus on just quickly, three ones that
I see more often than not and kind of give you some things
that you should be doing instead.
If you truly want to grow your fitness coaching business,
your online fitness business, or honestly, just even your
fitness business in person, you have a brick and mortar facility,
personal training studio, group fitness instructor that you
are, whatever it is, I see these three mistakes all the time
Let’s dive into this and get started right away.
Three mistakes that I see fit pros making with their own
That is a sign right there.
Did you hear the Bell that you should be listening to?
This number one is trying to copy the influencers.
So this is what you have to realize is what people do from
A to B is not the same things that you go from B to C.
I actually talked about that on the last podcast episode.
What I see a lot of Fit pros and fitness businesses trying
to do is copy what they see the influencers doing because
they think, oh, if it’s working for them, it must be working
That’s what the industry wants right now.
That’s not the case.
What you have to realize is the things that these people
have done to grow their brand, grow their community, and
grow this online audience to the size that it is is not necessarily
the things that they are currently doing.
And if you just try to copy those things, it’s going to be
extremely unauthentic, not genuine to you.
And it’s going to seem like you’re trying too hard and that
What you need to look at is what did they do when they were
first getting started?
What were the types of things they were posting?
What was the things they were speaking about?
Because typically, from my experience, what I see, this is
kind of what happened.
These huge accounts that you see online with millions of
followers, the fitness industry, typically, they started
out doing what all the trainers should be doing, right now
they are posting valuable content.
They were sharing their workouts.
They were sharing their personal transformation stories that
they were having, and that was drawing people into their
world because it was adding value to the people around them.
And the community began to grow well as the community and
audience began to grow.
Now there’s more people that are getting results following
this person’s program, and they’re sharing those success
stories, those transformations of those people.
And then the content kind of starts the shift to where it’s
not so much about the thing that drew people in, but it’s
about the people that are doing those things originally because
then typically, now they’ve turned that thing that they are
originally doing into some type of a product that they’re
selling. So they’re not advertising the product all the time
as far as like, hey, just copy this and get the results.
It’s sharing the people, the success stories of the people
that have already gone through the program.
And then it’s more about the person and about the individual
because they, in essence, are the brand and people are following
them just because they want to honestly be nosy and kind
of into stock people and see how they live their lives, how
they parent their kids, what supplements they eat, what workouts
they’re doing, what clothing, they like, what brands they
prefer, and they’re following them for those reasons.
But if they would have started out doing those things, nobody
would have cared like nobody would have cared somebody with
200 followers telling them what protein they have because
they haven’t really earned that right by adding value with
other areas into their lives.
So I do believe that Tony Robin has, quote, success leaves
clues very much believe in that.
But I think that you have to look back as to what led to
somebody success and not necessarily seeing them for where
they’re at now, because that could lead you into a trap of
trying to copy people that you don’t understand necessarily
the journey of what took them to where they’re at that’s
The big fitness mistake that I see is people trying to copy
influencers. I will say this.
I didn’t even touch on this.
That’s just for the content, but I also see them trying to
copy them for their offers.
This XYZ person has a product that they’re selling for $15
So I should create something that sells for $15 a month.
No, you should if you have a small distribution or small
audits. No, you should.
The reason why they do that is two folds.
One, they have a huge audience, so they know that just statistically
that if they sell a lot to your product, they’re going to
convert a certain percentage of them to that.
And then two, it doesn’t make sense for somebody with 2 million
followers to do a one on one online coaching program that
they’re selling for.
Let’s say, 600 $800 a month because they can only have the
capacity to work with so many people, and they have a huge
network to monetize.
So it just doesn’t make financial sense for them to do a
high price point service.
Just like it doesn’t make financial sense for somebody with
a small audience to do a low ticket.
It doesn’t make sense for somebody with a large audience
to do a high ticket.
That’s typically what you’ll see like if they have a high
ticket, it’s like crazy high, like come spend a weekend with
me for ten K or something like that.
And the rest that they’re selling is like these courses and
stuff like that are these subscriptions, these ebooks and
everything. So whenever you’re trying to look at these influencers
again, don’t copy their content and don’t copy their offer
because you don’t understand the process that it took to
And this will let me take my time to explain this one because
I know that it’s going to ruffle some feathers of mistakes
I see Fit Pros make with their online fitness business.
They’re focusing too much on their certifications.
Your clients don’t care what certifications you have.
Calm down before you get your pitch Forks out and start attacking
me in any comments or DMs or anything like this.
Your certifications are extremely important.
I am a huge believer of continuing education and think that
if you really, truly want to have longevity in this industry,
you must always be getting adding more tools to the toolbox
and sharpening your craft of fitness training.
However, very few, I’m sure there’s going to be some outliers.
Well, I had this one client reach out to me because I got
Very few people are searching for that they’re looking for
like we talked about in the last episode, solutions to Problems.
This is what I’ll say about search your certifications, keep
your customers and clients.
They don’t bring new ones in.
I know you don’t need those certifications to bring your
clients in, but you absolutely need them if you want to have
sustainability and continually serve your clients.
So think about this.
The trainers that Fit Pros that are out there constantly
getting those certifications.
That’s what gets a client from just getting quick results
in twelve weeks and getting consistent results over years
of working with you is having that knowledge to know how
to progress and modify workouts exercises based the goals
that the client currently has.
Where I see Fit Pros messing up is they’re super proud about
the work that they’ve done and their whole social media BIOS.
Their whole about US pages on their website is just dumping
all the certifications that they have.
This is what I’ll say to that.
I would say very few if any clients that are willing to pay
you money online will actually know what all those acronyms
and certifications or even the value of those things bring
where they see, the value in them is after they’ve been working
They see that there’s a difference between you and somebody
that’s just selling bikini guides online.
Those certifications give you the right, in my opinion, to
actually serve people and train people and coach people and
speaking to their lives because you’ve paid your dues, you
have the knowledge and experience to get them results.
Whenever you focus on that from part of your marketing message
that doesn’t speak to your clients because they’re not looking
for a CSCS.
They’re not looking for a NASM trainer, they’re not looking
for an Ace trainer.
They’re looking for somebody to help them with a problem.
So that’s very valuable real estate that I see fit Pros wasting
in BIOS and social media on copy, on website.
All of your messaging should be super clear and articulate.
The problem that you solve, how you make people’s lives better
and what they need to do to get started with you because
your customers are looking for their solutions, not how awesome
of a Fit pro and all the Alphabet soup you have behind your
name. So I very much believe that those certifications are
powerful and that you need them.
But getting you another certification, another Kettle Bell
certification, another core certification is not going to
get you more clients.
It will give you the skills and the XS and OS to be able
to serve them once you get them.
But it’s not going to bring new clients in.
It’s going to help you keep them because you’re going to
be able to constantly and consistently deliver on results.
So that’s number two, number one is trying to copy the influencer.
Number two is focusing too much on their certifications,
especially whenever it comes to their marketing collateral.
And number three is not being consistent.
This applies to everything.
This applies to your fitness, your health, your relationships,
but also your business.
I see so many Fit Pros say they’re going to start posting
I’m going to grow this brand, grow this online community.
They do it for three to five days, and then they quit because
they don’t have enough time.
They’re too busy and they’re like, Man, this is a lot of
work. Yeah, it’s a lot of work.
Just because it’s easier to scale time online doesn’t mean
that it still doesn’t take time to grow online and to leverage
digital for your business.
What I see that Pro is doing and why they’re not able to
be consistent is two big things.
One, they’re not great at time management, and they have
no systems and accountability in place.
People are okay with letting themselves down.
And until you have consistently, you know, put time in to
see your business flourish.
When you do those things, it’s really hard for you to buy
into the concept of, like, hey, I do.
I get a result.
And with your social content, with your email marketing,
with your with your podcast, whatever it is that you do,
you have to be consistent with this whenever, especially
you’re trying to grow online.
You have to show up every single day.
Think about this with your in person business.
Imagine you were trying to grow a personal training roster
of clients or grow your group fitness studio with your brick
and mortar facility, and you only showed up one to two days
Probably it wouldn’t surprise you if your business was not
booming and thriving if you are only showing up to work one
to two days a week.
Now, whenever you’re growing online, well, you have to remember
and realize is people only see what you allow them to see.
You may be a busy trainer doing eight to twelve sessions
a day, plus bouncing all over your city, doing group fitness
classes and everything as well.
And I don’t have time to focus on creating content.
I’m running around the city.
That should be what you’re showcasing, posting that day in
the life of a trainer in your Instagram story, shooting quick
little videos, compiling them together and showing what it’s
actually like to work with a real fit pro.
That’s your area of opportunity right there, because it may
be we talked about two or three episodes of Go with What’s
It may be little T true that you are busy right now, but
it doesn’t mean capital T truth that you are too busy to
have an online business or to make this work.
I’m very much I’m a firm believer.
If you want something, you can make it happen if you consistently
show up with discipline.
And so by showing up every day online, it let your customers
know they can trust you.
Why would you expect somebody to give you money for an online
If you’re not even showing up every day online, you got to
You got to be consistent.
If you want to build that trust and connect with this community
online that you’re trying to build.
What I would say with that, you got to dive in.
You got to own your schedule.
I know too many people fit pros that tell me I’m Super organized
with my time.
Okay, show me your calendar.
Well, it’s more so just in my head is how I do it like, no,
guys, that’s not.
That’s not how this works.
You actually have to have something.
I use Google calendars.
You can have a written down calendar if that’s what works
best for you, but you have to have something.
I don’t care what the tool is.
As long as you use it consistently, then you have to have
systems. You have to have systems for helping you to create
content to batchshoot content, write out content, whatever
So you have a system in place to help hold you accountable.
And then the third thing is you got to have that accountability
if you don’t have someone there pushing you just like your
clients need to coach.
You need a coach too.
You need somebody that’s going to hold you accountable and
make sure that you’re doing these things and you’re not making
And that’s absolutely what we do at Entroit coaching guys.
So I would love the opportunity to work with you if you are
a real fit pro and you’re looking for that increased accountability,
avoiding the mistakes that so many people make online and
want a clear blueprint on exactly what you need to do to
To win online.
Love the opportunity to work with you.
Just go to entrancing.
Com and drop your name, email phone number there.
I’m going to personally reach out and call you and get a
time to set up, hear a little bit more about your business
and see if it’s a good fit and if it is a good fit.
Guys, we have a no brainer offer.
If you are actually serious about growing your business,
we let you try our coaching program out for just one dollars
for one week.
Check it out.
See if it’s a good fit for you.
Because if not, I don’t want people to give me money.
If I’m not serving and adding value to them.
Don’t make those mistakes.
Stop trying to copy the influencers.
Stop focusing so much on your certs and make sure you are
consistent and you’re showing up every day to serve the people
you are called to serve does add value to you guys.
To be huge favor.
Share with your fit pro friends.
Stay tuned for the next episode.
Love you and have an awesome day.