Do you actually even know what you actually sell?
Most fitness coaches don’t, and it is costing them money.
We’re going to show you how to talk about what you do.
Coming up now, do you want to create, market or scale your
or online fitness business?
My name is Sean Garner, and here we give Real Fit pros to
tips, tools and strategies they need to succeed online.
Welcome to the Entrepreneur Podcast what Is up, Guys?
And welcome back to the Entra Fit Podcast, where this show
is all about giving you the tips and tools you need to go
from being just another fitness coach to a successful fitness
entrepreneur. Now, this is for the true entrepreneurs, not
the entrepreneurs, not the people that they just have an
idea, but the action.
Takers the people that are committed to changing lives in
the industry that they are called to, and they are looking
for help to do that.
So if that’s you consider subscribing and hopefully this
adds tons of value to you.
So whenever I speak with a fitness coach, gym owner, personal
trainer and I ask them about what it is they do what it is
Typically one of these answers, I’m a personal trainer or
I’m a group fitness instructor or, well, I have a gym.
And although that might be an overview and a very big generalization
of what they do, if that’s what you think you do, I’ll tell
you this, that is not what people buy.
What people buy, what your customers, your dream clients
that you want to work with, the ones that value your time,
pay you what you worth and fire you up to work with.
What those people are looking for is not a gym.
It’s not a trainer.
It’s not a group fitness instructor.
What they’re looking for is a solution to a problem.
So what I want to walk you guys through is a new way of thinking
about how to talk about what you do and reframing things.
So if you’re struggling to find clients either online or
in person, maybe it’s just in your in person.
You’re walking the floor at the gym, starting out your personal
training career, and you’re having difficulties getting people
to come in and do an assessment or comp session with you.
It’s most likely because you’re selling those things.
Hey, come in and get a free assessment or let’s do a free
training session together instead of talking about the problems
that people are dealing with because think about this.
What they’re really dealing with is sitting at home, looking
down at the huge belly hanging out of the shirt, watching
TV. Maybe the message just popped up on Netflix saying, Are
you still watching this?
And they’re insecure about the way that they look.
They don’t have energy.
Maybe joints are starting to ache.
Maybe they just had a child and they’re trying to lose that
Maybe they wanted to go out for a run.
But every time they do, they get injured.
Maybe they’re struggling to put on muscle and they just don’t
know how to do it.
They have a problem is what they’re needing help with.
They’re not needing a trainer.
What they need is a solution to the problem now.
Yes, that’s how we solve that is by being experts in this
industry and delivering that.
But when we talk about what we do, we must always start with
the problem because that will get people’s ears perked up,
and that will make them attract you.
Because, remember, really good marketing is all about attracting
the right people and repelling the wrong people.
And how we do that is talking about the problem we solve.
What I have found is most fitness coaches, gym owners, personal
trainers, group, fitness instructors, whatever title you
want to give yourself, you don’t know what problem you solve.
What you end up doing with your marketing is you just talk
about generalizations like, oh, I’m a personal trainer.
I help people get results fast.
I help you succeed.
That’s so broad and generic.
It doesn’t end up speaking to anyone.
And so that’s why most fitness coaches struggle so much.
So if you’re at this problem pointing your marketing, maybe
you’re in messaging and you’re listening to this and you’re
like, okay, that makes sense.
But how do I even do it?
I don’t understand.
Well, I work with a lot of different people.
What I want you to do is ask your clients if you don’t know
what you do, ask your clients what you do because the reason
they came to you was not because you were a trainer, but
it was because they were dealing with something.
And then they sought an expert out for help.
So asking your clients, hey, what do you think I do or what
made you hire me is a really great starting point to kind
Start working through this messaging because I promise you,
whenever you get super clear on the problem that you solve,
it is going to be a lot easier for you to find clients and
not just any clients, the ones that you actually care about
and want to work with with.
So determining the problems that you solve.
Number one is actually ask your clients what problem it is
that they think you solve and asking them why they came to
you. Number two would be think about what problems do you
want to solve?
So just because it’s something you’ve always done doesn’t
mean you have to continue to do that way.
A lot of times whenever people say the word rebranding, that
means they put some new colors on their website and a new
logo. But that could be reshifting the focus of what you
want to do.
And it doesn’t necessarily mean changing everything, because
if something’s working, don’t screw it up.
Guys, stay with it.
But you might work with, say, you do own.
Typically, where I see this is personal trainers and gym
owners that have an in person facility in business, and they
want to go online.
They say, Well, I work with all of these clients.
So when I go online, I should serve all of these clients,
And absolutely not at all, especially with your marketing
message. So even though you’ve worked with a wide variety
of clients in person, you cannot do that successfully online,
especially whenever you’re first starting out.
So whenever we talk about, quote, unquote rebranding, it’s
not excluding these people, but it’s finding the niche within
who you’re already serving and making that be your primary
focus with your messaging and the problem you solve.
So maybe you work with a wide variety of clients, anywhere
from athletes to elderly with joint problems to moms losing
baby weight, to dads losing the dad bod to high school athletes
trying to increase their performance.
You work with those a wide variety of people in person, and
you want to start going online.
What you have to do is you got to determine, what do you
Like, who are the clients that fire you up?
What is their personality like and what is the thing that
they came to you for that you love because you get great
results with them every single time.
That will really help you to identify the problem that you
solve. And then the other thing that’s very important with
it is the third thing is this something that you’re actually
good at and an expert at with so many options available to
people online, they are looking for experts.
So are you an expert in this?
How do you portray being an expert when you go online, especially
with your marketing messages?
People only know what you allow them to see.
They have no idea what you’ve done in person.
They haven’t seen you train people as they’re on the treadmill
They haven’t seen us, that they only see what you allow them
to see online.
So how do you portray yourself as an expert online?
Are you showing up consistently?
Would you want to hire somebody as a personal trainer, as
an expert or any type of industry if they only showed up
like once every other day or maybe once a week, or maybe
they showed up consistently and they just stopped showing
up like, no, that doesn’t look professional.
You wouldn’t want to work with that somebody because it doesn’t
instill trust that they’re actually going to be there for
you. Then the second thing is, do they look like an expert?
Do you look like an expert?
Are you posting content that’s all selfish?
Look at me content.
See how awesome and fit I am?
Or is it about sharing knowledge, adding value sharing successes
of other people just like the ones that you’re trying to
reach that have gotten results with you because we expect
the customers expect you to be fit because you’re a fitness
professional. You’re a coach, you’re a trainer.
They expect you to be fit.
But can you actually use your system, your program as an
expert to get results for other people?
Once you do that, guys and you start talking about the problems
that they’re dealing with, that you solve that’s when you’ll
start attracting the right people.
And marketing gets easier.
If you’re ever wondering about what you should be posting
online social media, talking about on your websites, emails,
blogs, podcasts, YouTube, all that stuff.
Talk about problems.
Stop talking about yourself.
Stop making it boring and generalized like, I’m just a trainer.
I’m just a gym owner.
I’m just a group fitness instructor.
I do online training.
I sell online fat loss programs like, no talk about the specific
problem you solve.
Because when you talk about the problem, you solve, people’s
ears are going to be perked up.
You’re going to be attracting the right people, repelling
the wrong ones.
So you’re not wasting your time with unqualified leads.
You’re going to be working with people that fire you up and
energize you because you love their personality, and you
get great results for solving that problem.
You’re going to know exactly where to market to them, and
everything just gets easy.
So guys hope this added value to you.
If so, share it with your other fitness coach friends because
everything that we do with entrepreneur is we have found
that most coaches, they get overwhelmed and confused with
how to market and build systems around to scale their business.
So this is the Entrefit podcast.
We actually have an entrefit one on one coaching program
where we give the real fitness coaches not to influence every
one of these, but the real fitness coaches the step by step
blueprint. They need to track their dream.
Clients stop trading their time for money and become successful
So if that sounds like you something you’re interested in,
check us out on the website, guys.
It’s entrefit coaching.
Com links for all that’s down there in the description below,
where you can call or text the number below and book your
free blueprint strategy called Love.
You guys have an awesome day and we’ll talk soon.