Transcript

Speaker 1:        On today’s episode of the entre fit podcast, how would you like to guarantee your success with your online fitness business? Well, in this episode, I’m going to show you the three things you need to make it happen. Do you want to create Marquis or scale your online fitness business? My name’s Sean Garner, and here we give real thick pros, the tips, tools, and strategies. They need to succeed online. Welcome to the entre fit podcast.

Speaker 2:        All right guys. So this episode

Speaker 1:        Is [00:00:30] actually going to be from a training that I was a, had the opportunity to take place on with miss Katie from the UK. Katie has a fitness online symposium that she was holding and I had the opportunity to speak. And on this training, I give them three things. They need to guarantee your success online. Having the opportunity of working with dozens of fitness professionals from startup to multi-million dollar online businesses, I have found three key things that when they have [00:01:00] these things in place, it almost is foolproof and guarantees them to succeed. So grab a notepad guys, open up the notes app, whatever you have, get ready to take some notes because this is going to be a good one. And then, oh yeah, if you’re new here, you should definitely subscribe. Sorry about that. Make sure you guys subscribe. If you’re not already, we do two podcasts a week trainings, actual items, 30 minutes or less. So you guys can take action to create market or scale your online fitness business. Hope this one adds value to you and [00:01:30] let’s get to, uh, let’s get to the training. Let’s do this. Sean

Speaker 3:        Is a fitness business coach and has 11 years of experience high-level experience in gym development as well as digital project, product development. Um, he now mentors, um, many people to add streams of income in the digital fitness space. And we’re gonna be focusing today on three things. You must have to guarantee your success online. So I want to make our interview, um, Sean really actionable for our [00:02:00] viewers. So they’ve literally got really three super crystal clear things to very much take away if you’ve got any questions as Sean and I are chatting that you want to put in the chat box, please do. And we will make sure we get them answered. So Sean, what would be the number one key that you start with to guarantee your success online?

Speaker 2:        Yeah, absolutely. So this is one thing I will say is I worked with the fitness industry. I work for gym owners, fitness professionals, uh, but my wife has a online telemedicine [00:02:30] practice. She specializes in hormone therapy. And I will tell you this, these three things apply to any industry that you want to work with. Especially if you want to succeed online, having the opportunity to look at, you know, hundreds of, especially in the fitness industry business, I wanted to find out, you know, how come some people make this work. And some people don’t like what’s are the key ingredients. And so the more, I just kind of over-analyzed all of these successful online business. I found these three keys have kind of a common factor [00:03:00] among all of them. So I want to give you those three things and then also give you some tangible steps. Like Katie said to where, how you can start getting those three things because they might seem kind of obvious. Um, and they middle taken a little bit of work to do. I will tell you, this is not a magic pill moment. You’re not going to take three things. Yeah. You’re not going to take these like, oh, I get to check these three boxes.

Speaker 3:        Sean told me this and it doesn’t work. And I’ve got to come back to accept that in 24 hours. And I’ve got no,

Speaker 2:        I, that [00:03:30] stupid yellow helmet in the background. I never trusted him anyway. So here it, here it is guys. The three things that I, I I’ll tell you this, because I say it’s a guarantee I personally have never found a business that has these three things in place that is not making at least half a million dollars a year online. So I’ll say that that’s my disclaimer with them. So going through those three things, here we go. Number one is they are really good at long form content. [00:04:00] So long form content does not mean they have a large social media following long form content means that you’re actually a true expert at something. And you have the ability to speak and communicate on it for a long period of time. So we live in a very instant, famous world, right? Where people can get really good at snapping the perfect picture and creating this awesome caption for an Instagram post or something like that.

Speaker 2:        But having that large Instagram following and being really good at, at a certain [00:04:30] platform doesn’t mean that you’re going to guarantee your success, having a long form content strategy. What that means is you’ve got something like a podcast to where you’re able to speak and communicate when you’re subject for long periods of times, interview other thought leaders and experts in your niche. You’ve got something like a large long form content library, something like a YouTube channel where you’re able to communicate and keep somebody captive for a long period of time. It’s not just that quick pick that you’re doing, but you’re able to communicate on it for a long period [00:05:00] of time. Third thing would be something like live videos. If you do lots of live videos, right? You cannot fake life. This can not be fake right now. I can not have this prerecorded.

Speaker 2:        You know, this is me sharing my passion about what I do and it comes across. And so having that as that video platform is huge. And so maybe you say to yourself like, ah, Sean, I’m, I don’t like being on camera. It’s so weird. I feel uncomfortable. That’s fine. There is another long form content that you can do that doesn’t require that I will say it’s not [00:05:30] as effective. And it does take longer to grow, but being a really great writer and having a successful blog that people are coming to, that’s still a long form content, because if you’re able to write these long captivating blog posts, that’s driving people to your website to talk about your product or your service. Um, that means you’re actually an expert on this thing and you’re solving problems for people and you know how to talk about it and keep people engaged on it for a long periods of time. So that’s number one is long form content.

Speaker 3:        [00:06:00] It’s not just all something, a new experience showing long writing like blogs. I know from my research with my community, that, and from my experience when I read long information. So if I see a long email sent to me or I see a long blog post, I get, you know, glazed over, I think that’s way too long. I’ll read it later and then I never get round to it. So I found short and sharp copy is far better. And I use that across all my platforms because it actually gets the most feedback [00:06:30] and the most say open rates. And I know what’s your view on, on short copy to long copy.

Speaker 2:        Yes. So a great question to give you more, more in depth than that. So whenever, first of all, for emails like I, if you guys follow me on my email list, my emails are typically like five sentences. It’s like, here’s five quick little points. Watch this YouTube video because I, I’m a, I’m a video communicator. I love this right here. I love being on camera. And I love communicating about what I do because, um, I think I’ve got a lot of energy and it’s really hard to get that to come across when [00:07:00] text. So I want to make sure that people are yes, same. So I want to make sure people are coming and watching my video content. So my emails personally are really, really short so I can get them to go to the long form content video of me speaking. Um, so I don’t like long form content.

Speaker 2:        And especially when it comes to, like you said, emails, blog posts, I guess there’s kind of a distinguisher between what qualifies for long form for me, if it’s over five sentences, long form blogs, because I don’t like to write. Um, but yeah, you do not want to have huge Reynolds on taxed. Um, [00:07:30] but it also, right. Depends on how good the information is. There’s a, a YouTuber that, uh, that I love his name’s Sean canal. And one thing that he always says with your content make it as short as possible, but as long as it needs to be, so you don’t want to just make it, this has to do with anything, your blog posts, video content or anything, make it as short as possible, but as long as it needs to be. So whenever you’re writing, doing video content or anything, use that as your framework for how long should I?

Speaker 2:        [00:08:00] Cause I get that question all the time. Well, how long should my YouTube video be? Or, or how long should this, should I speak on this topic? Or how long should this email be, should be as short as possible, but as long as it needs to be. So what that means is you don’t want to have a long series of texts where you’re just rambling or a long video where you just rambling about the same thing over and over and over. You want to be able to get straight to the point because we’re a busy society. People want to get the information and they want to get it out. So you want to make sure you’re given the information that you promise to give them, get in and then get out. So that could be anywhere from a [00:08:30] couple of paragraphs to several pages, depending on the context, whenever you are having big streams of texts, though, guys break it up. You don’t want huge blocks of texts. Use bullet points, use images to break it up, make your text where it’s really, really easy to scan and read and scan. So then that way, if there’s something as really, really intriguing, they’ll go back and actually read it

Speaker 3:        Really great. Sean. And do you know what, in terms of, in terms of video length as well, it’s, there’s a reason we do 20 minute interviews on these shows [00:09:00] because I’ve tried and tested this and we used to do our, I’ve done our ones. I’ve done 45 minutes. I’ve done 50 minutes, I’ve done 35 and 30 minutes, 20 minutes is the magic number. Because like you said, we want actionable tips. We want to take something tangible. You don’t want a long list of 200 points that I’m now going to implement this week. Cause you’re not going to do any of them. Um, so the same applies to video as well, short, sharp. And to the point I think that is, that is so important, Sean. So number one is long form content. What is number two [00:09:30] number

Speaker 2:        Do number two is have lots of specific video testimonials. So there’s several th th the thing that I kind of just kind of cringe out a little bit, whenever I see on sales pages, when I see like the text messaging, screenshots of testimonials, I’ll be honest, guys, those are really easy to fake. And if that’s what people’s, uh, success stories are screenshots of those texts. Maybe this is me being a little negative Nancy here, but I [00:10:00] think, okay, if I really got good results for somebody, I should be able to ask them for some type of authentic, real specific testimonial. Even if it’s an email, cause those text messaging things they could be sent from a friend like it, there’s no proof behind it or authenticity behind it. Video testimonials are huge. If you find somebody that has lots of video testimonials on their site, I guarantee you, they are doing very well, but more so it’s not just [00:10:30] about the quantity, but it’s about the quality.

Speaker 2:        What you want with your video testimonials is you want very specific testimonials because when somebody is coming to your website and they see those, they are looking for somebody that resonates with them. It doesn’t matter how many you have on your site. They’re looking for the person that they think looks and acts and has the same demographics as them, because I want to make sure, can you actually solve the problem for me? Like I understand, like maybe you’ve done it for other people, but you don’t know me. I’m different. I’m special. [00:11:00] Like they want to be able to see somebody just like them in those testimonials and with them, you want them to be specific. So whenever there’s this whole formula that we are a list of questions that we send our clients to capture these testimonials. You don’t want a general testimonial. You want specific.

Speaker 2:        So I don’t want anybody to say, uh, on the testimony. Um, uh, you know, Dave was a really good trainer. Like that’s nice, but what I would rather hear is Dave helped me lose [00:11:30] 12 pounds in six weeks, something that’s very specific and actionable to prove that you got a real result. Like that’s great. You’re a nice person, but can you get results for people? That’s what you need to be able to show with all these video testimonials that you get real results for real people, just like them, just like the people you’re trying to attract. And it’s, it’s, it’s, uh, it’s been specific towards a certain goals. A second one is you’ve got lots of video testimonials. If you guys also, I told you, I’d give you some, some things to take away [00:12:00] on that one. If you guys are not asking, I ha this is my other quote.

Speaker 2:        You have not because you ask not, you probably don’t have video testimonials right now because you don’t have a system or process in place to ask your clients or former clients, but dental clients, for those things you have to, uh, very rarely is a client just out of the blue, going to send you an awesome video, talking about how you changed their life. You have to ask for those things, you have to instruct them, especially [00:12:30] it’s a little bit easier for me because I’m working with fitness professionals that have an online business. So they’re used to speaking on camera and creating content, but if that’s not your niche or what you do, and you’re working with some gen pop people that they’re not used to posting on camera or content and being on camera all day, you’re going to have to ask, you’re going to have to coach them through that. So you have not because you ask that you need to have a system in place to where you are regularly asking your clients for amazing specific video testimony.

Speaker 3:        And I’m actually, I just went in a reminder [00:13:00] for myself there. Cause I, I have loads of testimonials. I have a few on video, but I’m never intentional. I always ask, we have a great system to ask for testimonials, but I haven’t clearly put video please, guys that are going to be on the phone and say, you know, and also I also think if it’s a specific and they’re brand new entrepreneur and really scared of doing video again, let’s get going. Let’s bring that skill. Let’s work on that skill. And that’s the first step as well, [00:13:30] because you need to learn to love video because it’s part of the world we live in.

Speaker 2:        Absolutely. So two things on that. One is the importance of also having that video testimonial is you as the business owner, that content can be repurposed into a dozen different ways. You can post the full length of the testimonial on YouTube. You could take, um, you know, a 15 second sound bite and you can put that on your Instagram story. You could take like the best highlights of say the five minute conversation turned that into like a 30 or 62nd Instagram posts. You could take one really good quote that they [00:14:00] said you could throw it in a service like Canva and create a little quote card of it. That’s shareable. So you can take one testimonial and repurpose that and so multiple different pieces of content. Um, so the second thing with that is you talked about video going back to the first point, cause I didn’t give you something to take away for that.

Speaker 2:        Uh, cause that the biggest thing I hear with the long form content not wanting to do that is I don’t feel comfortable on camera. That easiest way to get better at it is to adjust, do it. And so if, if you’re super self-conscious about being on camera, what I [00:14:30] found actually helps, um, the clients that I work with is doing live videos, especially on something like Instagram live, because one, you can delete it instantly or you can keep it in that most, it stays up for 24 hours. So if you’re uncomfortable about being on camera, turn on your camera on and just start talking about something. Um, good. Starting are, write down a list of commonly asked questions like 12 FAQ’s that your clients always have or 12 quick tips. Um, things that you know, would instantly [00:15:00] add value to the people you’re trying to attract and just get on the camera and talk.

Speaker 2:        You might not have anybody show up, but that’s okay because then you don’t have to worry if you’ve messed up or not. But the more you do this and talk on camera, you’re going to get more comfortable on it. And you’re not going to get more comfortable talking on camera by writing a book about it. You’re going to have to get out there and do it. You’re going to have to start talking. Um, you’re not going to read the perfect blog post you’re like, yes. Now I feel so much more confident on camera. No, you’re gonna have to do this. It’s gotta be really bad. Um, but it’s gonna get better as long as you [00:15:30] commit to it and stick with the process. So that’s my, my big actionable item with that is you start taking action and start creating this long form content. Don’t worry if nobody’s watching, they eventually will. If you are consistent with your message, you show up every day and you’re adding value to people. Second one, the success stories you’ve got to ask for people, you’ve got to get those video testimonials to get number two. Number three, are you ready for this case? You know what,

Speaker 3:        Sean, just to check on them. Mt. Of times, especially in the early days I did webinars. I did Facebook lives. [00:16:00] I was talking to myself, I enjoyed my company loads. No one’s food up. I thought I was great. I gave myself a 10. I even like practice being like streaming over there to the U S did it. I went for it. And then for, you know, one person showed up, oh, I’ve got a friend wicked. They got wicked attention on that webinar. And then for now it’s 10, then it’s 20. Then it’s 30, you know? And it’s um, yeah, it’s cool. So yeah. Do not worry if you’re talking to yourself or a couple of mums do not worry. It’s all good practice.

Speaker 2:        [00:16:30] I love that. I full disclosure. I did the same thing too. For the longest time. I’d be like, oh Dave, great. Quite so Dave just asked a great question and you just, Dave is like, thanks a lot. You can say,

Speaker 3:        Sure, Dave, I’m sending you, my free book is coming out. It’ll be in the post on Monday.

Speaker 2:        David actually gave, because that was such a great, I’m going to give you a free month of consulting on me cause I love the value of that credit. Yeah. I love it. It’s

Speaker 3:        So fun. It’s just, and that’s practice of being you and your personality on camera. So amazing. [00:17:00] So number three, Sean, number

Speaker 2:        Three, this is the one that I will tell you takes the most time. Um, and Katie and I kind of not directly talked about it, but I know that this is important for her. And everybody that says has been as well is they have a large list of customers they own. And this is what I mean. They don’t have a large social media following, but they have a large customer list. They own what that means. [00:17:30] That means they have a large email list or text messaging list. I will tell you the guys, this full disclosure, social media following does not equate success, especially in the online world. Just because you see some, I work in the fitness industry, there’s fitness people and professionals and trainers that have millions of followers on Instagram. And I know this because they hire me to fix their business. They’re making like 500 to a thousand dollars a month with millions of dollars.

Speaker 2:        And I see so many people that get like stuck in this trap of wanting to grow their social media following because [00:18:00] they think like, oh, well that’s the reason why it’s not working is I don’t have, I don’t. If I had to pick enough social media following, then I would be successful. No, that is not a true indicator of success. That means you figured out an algorithm on a single individual platform and not necessarily adding value and created like a true brand. What you want to do is have a large customer list that you own. So, uh, I, I’m a big fan of just Kurt personally, cause I’ve done. It is with email. So in order that the steps that you have [00:18:30] to take in order to grow an email list means that you’re adding value to somebody. And so you’ve given them something in exchange for value to where it’s some type of lead generator or opt in you’re, you’re putting out fresh new content.

Speaker 2:        Like we talked about that long form content where people want to sign up. So they get insider access to that. And if you know how to do those things, that means you’ve got some pretty good foundational sense of what it is to add value, to build a community and to serve others enough, to where they do want to exchange their email address. [00:19:00] Think about yourself. There’s probably loads of people that you follow on social media content that you’ve never bought anything from. And you never probably will because just being honest, you just want to spy on them and just seeing what their life is like. But right, it’s the Instagram style we know, we know you’re doing it. Um, but there is very few people that you have signed up for their email list that you’re not at least interested in going deeper in that relationship with them or learning more information. And then it’s up to them obviously [00:19:30] on the reciprocating end of that email list to make sure they’re serving and adding value so that you do go up further within their value ladder with them.

Speaker 3:        And just to share on that, Sean, because that is like one of the most important nuggets. One of the prerequisites that I look for feet for influences to come on this show is your email lists. So you I’d rather someone who has say 3000 people on their email list to someone who has a hundred thousand plus on social [00:20:00] media, because I know they are true and authentic and have a truly engaged audience that would like to come and be a guest on the, you know, in common, um, tune in to the show. And I share that because so many times I get asked that question, I’ve got a really good podcast following and isn’t that good enough, Katie, please, can I? And I was like, I’m really sorry. I’m really strict on this because I’ve seen where the success and where, you know, the ideal client that we want to come on the show is.

Speaker 3:        And also just think just like Sean just said, you don’t own social media, [00:20:30] you own your email list, social media, and I’ve seen this and I’m sure Sean and all of our influences have seen this many times over. I think people with big fat followings lose their business overnight, where they spent hours creating content hours of time on it. And they are that their business has gone zero because it’s all on there. So you’ve got to start building that email list, build Instagram and all that, but get them onto an email list. Everything should be directed to that.

Speaker 2:        Yeah, absolutely. The, the thing that I always kind of relate it [00:21:00] to is, um, something like Instagram or a social media following that is good, but that’s kind of the equivalent of having a billboard out on the side of the road. So you are not in control of when they’re going to drive by what they’re doing. Are they texting whenever they’re driving by the sign? Are they, they’re having a conversation with somebody next to them because there’s so much going on here and you don’t control an email list is like a door to door salesman. You get to know and control exactly when you go to that person’s house when you knock and when you deliver [00:21:30] the thing to them. So that’s why it’s so important to be in control of your customer list. By having an email list, having a text messaging list, um, that you can actually communicate to your clients or potential clients. When you want to, you don’t have to worry about when an algorithm’s going to show them, did they log into social media that day? What other things were going on in their life? You can show up directly to their inbox or directly to their mobile device when you want

Speaker 3:        To. Absolutely. And do you remember, I don’t know when this happened. Cause a COVID is just my time warp in a weird and wonderful way. Do you remember when Instagram [00:22:00] you can get on it for like two days is like a blackout and like, I don’t know what they called it, but do you remember, was that a year ago? Was that more, do you remember? Do you remember

Speaker 2:        Say, I want to say that it was right. I thought that it was somewhere right at the peak or right. Whenever, like the first month of, uh, lockdowns and stuff, because everybody was freaking out because they were all at home on Instagram and then social media, like, come on, I’m actually going to have to talk to the people in my house. Like what is this? Yeah,

Speaker 3:        Yeah. See, that’s a powerful when it’s [00:22:30] like, you’ve got no social media for two days. Oh my goodness. You know, so yeah. So, so powerful. So Sean, thank you so much. They were three absolutely wicked action points to take away super clear and like always say don’t try and do all of them at once. Pick one. And I’d say, if you’re going to choose one, if you’re brand new business owner and you’ve never worked with clients, you can’t obviously get testimonials from anyone. You know, you need clients first to get that, to start with your email, us, start building that then and playing around with some content and then start [00:23:00] building your testimonials as they come. So yeah, August so sure. What’s your freebie, your free, amazing resource. Pop it in the chat and tell us a bit more.

Speaker 2:        Yeah, absolutely. So actually Dave, he gave, I’m giving him a free month of consulting, remember that, but uh, to everybody else, to everybody else, what I would like to do guys, if especially if you are a thin is professional and you are looking to create market or scale your online fitness business, I would love to give you a free hour coaching session with me. So while we’re going to do this is not a sales call. This is going [00:23:30] to be, make sure that you tell me that you heard me from this event here, um, for Ms. Katie. And I want to give you a free hour consulting call on me, um, where I want to do a deep dive into your business. I want to find out exactly what’s working. What’s not working what your blockers are, give you some actionable, just like this. This was 20 minutes. Hopefully this added value. Imagine what we’re going to do in just one hour. And uh, for that guys, the website’s down here below in the chat, it’s honorific coaching.com. Love to connect with you. And I know we just talked about social media, but I would love to connect with you guys [00:24:00] as well. On Instagram, you can click that down there. It’s just at Sean Garner, hopefully this added value to you guys. Um, and if it’s not for you, you know, a fitness professional, I would love the opportunity to just

Speaker 3:        Fabulous. Sean. I also just want to put another thing out to you cause I know your son is super cute. So why in his hair on Instagram when I was finding you on Instagram, if you want to do a reality TV show together with our families in the UK and yours, I’m up for that. Cause you’re great on camera

Speaker 2:        As well. So, [00:24:30] well that was, uh, I don’t, I don’t know. I can’t think of a name off the top of my head, like across the pond or something like business across the pond. Yeah, totally.

Speaker 3:        Yeah. We could absolutely do it. So that’s cool. Amazing. Cool, Sean. Thank you so much. Value was awesome. Can’t wait to work together more in the future. Have an epic rest of your day and it’s an honor to have you on the show.

Speaker 2:        Awesome. Thanks so much guys. And have an awesome day. Take care. Bye-bye.